GIRLS Gone Wild

Lena Dunham is my hero.

At age 26, she has written, directed, and starred in her own award-winning film, Tiny Furniture, that garnered extensive critical acclaim, she has earned herself a $3.5 million book deal with Random House, squared off with Howard Stern, and oh, she created a little show called GIRLS.

For those of you that have been living under a rock, GIRLS is a show about four friends living in New York City after college graduation, trying to figure out how to transition into the “real” world of work and relationships. The show is so painfully realistic that it is often times awkward and cringe-worthy. (I mean that in the best way possible). Nearly everyone can relate to one character or another, (I am personally a Shoshanna. Represent!), which leaves him or her ready for more after each 30-minute episode.

One reason I think Lena has been so successful, is her strong social media presence. She is prominent on Twitter and Instagram and, rather than constantly plugging her show or other business ventures, she acts like a true peer. She is extremely relatable and it translates to the show. HBO has even followed suit and created hashtags like #MistakesGIRLSmake and #ResolutionsGIRLSbreak to get conversations started on Twitter. To be successful today, it is important to know how to connect with your consumer/viewer/target, and right now, social media is the tool that can do that.

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Season 2 of GIRLS premiered this past Sunday on HBO to strong ratings. At the same time, Lena was at the Golden Globes winning 2 awards for “Best Actress in a Comedy Series” and “Best Comedy Series.” Not too shabby.

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Way to go, Lena! Two Golden Globes AND my first blog post!

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