Don’t Mess with the BOHAN

On Monday, Caroline Pekarsky, a recent UTK Ad alum, came to speak to our Social Media class about blogging specifically, and life after graduation more generally. She works Engagement for an Advertising firm in Nashville called BOHAN that has accounts ranging from the Music City Music Council to Pidgeon Forge.

BOHAN is a smaller firm that focuses on diversity and individuality. Oh, and they’re also located right across from the trailers used when filming the tv show Nashville! (Connie Britton is brilliant, though she will always remain Tammy Taylor of “Friday Night Lights” to me. Sidenote–I’m sure I’ll get to my obsession with FNL at some point this semester so, you’ve been warned).

Being able to talk to someone who has so recently graduated and entered the working world was exciting and interesting, especially since I’m about to venture into that Unknown myself. My plan has been to move to Nashville because, as much as I love Chattanooga and everything it has to offer, I want to try somewhere new and exciting so that I can challenge myself (but not so much that I’m going to move to some crazy other region where I don’t know anyone! Are you crazy?! Baby steps.)

Anyway…

A few things I learned from Caroline’s talk include:

1) Apply for jobs early–like I should’ve started yesterday…(Next weekend is going to be dedicated to that, I swear.)

2) Apply a lot of places.

3) Don’t be suprised when you never hear back from the majority of the places you’ve applied besides the obligatory, “We received your resume and will be in touch if anything opens up.” Yeah, sure you will..

4) Having a solid grasp on social media is what can set you apart from other applicants.

5) Using strategic #hashtags, links, categories, etc. will help immensely in increasing your influence and visibility online.

6) TITLES, TITLES, TITLES! I will say, my last post got a lot of traffic. Now, whether or not that was the traffic I was intending…

and my personal favorite piece of advice:

7) Never be afraid to be a FANBOY on Twitter. –Therefore, I am going to dedicate this semester to getting Lena Dunham to a) follow me back (whaaa? That’ll never happen!) b) reply to a tweet (slightly more achievable) or c) retweet me (laaaame but it’ll do). I will keep you, my legions of readers, updated as the saga continues. Wish me luck.

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