Monthly Archives: February 2013

Heineken For the Win

Heineken has officially shot to the top of the list of “Coolest Companies to Work For” after its most recent Youtube video came out.

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Basically, Heineken recognized that people are molded and groomed to be able to interview well from a very young age. (As previously noted, I must have been sick on that day..) Anyway, with interview questions being so generic and answers overly rehearsed these days, how can a company truly find if a candidate is a good match for the job and the workplace environment? Well, they could do this:

The candidate who earned (and I’m talking truly earned) the position was the candidate who was best able to let his personality shine through in a series of ridiculous tests. And not only did he get the job, mind you, but Heineken made a big deal of it knowing he had been put through a bit more than a typical interview.

(Sidenote: The girl who continued to talk about money even when the guy had passed out? Come on…totes awk)

I want an interview like this. I want to “infect someone with my enthusiasm.” I don’t want to be hired because I can BS my way through a boring interview and do the same job a million other people could. I want to be hired for my personality and skill for a job that only I can do.

So Heineken, if you’re hiring……..just know that I’d catch a grenade for you.

 

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A Kase Study on the Kardashians

Let’s talk Kardashians for a moment.

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We’v’e got Kim, Kourtney, Khloe, Kris, Kendall, Kylie, and….Rob (obvi not pictured). Why they couldn’t come up with another “K” name is beyond me, but just go with it. So this family shot to fame a few years ago because of Kim, and has grown into a monstrosity of an empire that practically runs the E! network (which, in turn, runs my life). They have numerous shows, beginning with “Keeping Up With The Kardashians”, followed by “Kourtney and Kim Take Miami”, “Kourtney and Kim Take New York”, “Khloe and Lamar”, and I’m sure there is probably a one in the works called “Kim and Kanye Take The World”, but we’ll just have to wait and see.

LOL we make so much $$$$$$!

LOL we make so much $$$$$$!

Everyone is always hating on Kim for getting famous basically for having a big butt and making a sex tape. While I can understand that, I also find it insanely impressive that she got famous from that. I mean, if I could market my average and unimportant traits to such an extent that I could make millions of dollars for doing absolutely nothing, I would.

While Kim got famous first, the others are certainly not just riding her coattails. Khloe has multiple perfumes, Kourtney runs every aspect of their DASH stores, the three of them have worked on a fashion line for Sears, and well, Rob has a sock line..Plus we’ve already established that he’s the outlier in this qualitative data anyway.

Kris, the momager, can market her kids until the cows come home. They are paid thousands of dollars to attend parties and just sit in the VIP section. Now that is when you know you’ve made it.

All of the Kardashians are extremely connected on social media. Kim was the first celebrity to get paid to tweet about a product. KIM KARDASHIAN. Not, say, Brad Pitt or the like. The others all have hundreds of thousands of followers. (I just double checked. They all have MILLIONS of followers. WHEN DID THAT HAPPEN?!) Khloe is well-known for being extremely involved with her fans on Twitter, and Kourtney was able to sell her baby pictures for an offensive amount of money. Also, her son Mason who is like 3 makes $3000 an episode on the laundry list of tv shows they have.

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Their social media savvy has allowed them to become more than just D-list celebrities. They managed to extend their 15 minutes of fame to a lifetime. Kim was the most Googled celebrity in both 2010 and 2012 and there are no signs of slowing down anytime soon.

So I say, Kongrats Karshashians, you’ve truly done what no one before you has ever done. Way to use social media to build a career that no one ever expected would last.

Here’s a lolz-worthy picture from the day Kim announced her prengancy. I seem to have a Beyonce thing going on this blog so I felt it important to continue it.

kim

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What It’s Like to Love the Most Hated Team in Sports

I expect it every time I say it. The groans of hatred. The horror and shock. But I’ll admit it:

I. Love. The. Yankees.

I’ve been born and bred a Yankees fan from birth, thanks to my dad, the only other person on this planet who likes the Yankees. Since I was about 6 years old I’ve known player stats, batting lineups, and trades that go on within the dynasty. I look forward to baseball season every year because it is a time for me and my dad to bond (and for me to learn some new, shall we say, “spicy” language), as well as a time for me to experience winning (vicariously, of course). Going to UT the past 4 years has not yielded quite the same results. (I’m hopeful for my man Butch Jones though!)

Just look at that camaraderie.

Just look at that camaraderie.

It’s funny, usually when someone mentions that they like any other team, people just accept it and move on, as if it were an ice cream preference or movie selection. Not with the Yankees though. Oh, no. People are truly offended. I get asked how I could possibly like a team that buys all of their wins or has consistent steroid allegations, blah blah blah. WHATEVER. I say, “Go big or go home,” “2nd is 1st loser,” and “You ain’t cheatin’ ’til you get caught.” (Not really with the last one…A-Rod is the worst and is the only problem with the Yankees organization.)

I Googled “The Most Hated Sports Teams” and almost every single page that came up had the Yankees listed in the description. That’s impressive.

Really though, why is there so much hate? I think it’s because of a little thing we like to call the green-eyed monster.

No one else’s team can win as much as the Yankees, and no other team has a player like Derek Jeter. I’m truly embarrassed when someone says their favorite team is someone like the Braves. I mean, they’re fine I guess, but how boring. They’re just consistent(ly boring). No major upsets, but no major wins. ZZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzZZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzz

I’m sorry I just fell asleep talking about the Braves. ANYWAY. When people tell me how much they hate the Yankees, it only fuels my love for them even more. It is better to be feared than loved. And fear, my dears (rhyme!) is why people can’t stand the Yankees. I will cheer for the Yankees until the day I die.

So, suck it up, ya losers. I feel a World Series win this year.

Plus, any team that Jay-Z can stand behind, I think we can all appreciate.

(Sidenote, Beyonce released a new picture of Blue Ivy on her HBO Special Life is But A Dream and she looks EXACTLYLIKEJAYZ. Check it out:)

blue ivy2

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That Awkward Moment…A List of Things To Never Do In An Interview

I have had my fair share of interviews over the years. I got my first job at 14 and have not stopped working since then. Working keeps me busy and has been a great way for me to meet people and work on myself. With all of those interviews, you’d think I’d be great at them right?!

Wrong.

I’m about 95% sure that the reason I got the job I have now is because my boss talked for the majority of the interview. Now it’s not like I don’t have things to say–oh, I do–it’s just that I get RIDICULOUSLY nervous. I don’t really know why this is, because I’ve always been more of a “performer” than a “practicer” but for some reason I just can’t get past this interview phobia.

As you know if you’ve been reading my blog religiously, I’m planning on moving to Nashville when I graduate to try to break into the big, scary world of Advertising.

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One of my uncle’s was nice enough to pass along my bangin’ resume (no lie, it looks gooooood) to a woman he knows in Nashville who works in Public Relations who said she’d be willing to talk to me about the business there if I gave her a call. So really, this was only an informational interview anyway.

Yesterday I was going to call her around 10, got nervous, and decided to wait until later. So around 1, I picked up the phone, my hands shaking–keep in mind, INFORMATIONAL INTERVIEW. As the phone started ringing, I was pleading in my head, “Please don’t pick up, please don’t pick up.” She didn’t pick up! Time to leave my message. This is how it went:

“Hi….this is Lucy………I’m so-and-so’s niece……….he said you might be willing to talk to me……about………….the business..in Nashville????? ………………….If you want….you can give me a call back……………..or not……………………………………it’s whatever…………………alright…. well I would really appreciate it!…………………….But if you can’t, I totally understand! …ok………….oh…here’s my number…….ok……………………………………………………….bye?”

I can’t even leave a message. What is wrong with me?! I’m a very confident person. For some reason though, whenever I interview, my personality doesn’t come across at all, or at least in the way I’m intending. So, I’m taking it upon myself to compile a list of things you should never do (that I’ve definitely done) and things you should do during an interview to help anyone out there, and also for me to look at before I get back up on that horse.

Here it goes:

1) Never. Ever. EVER, when someone asks you what your favorite book is, say “‘Twilight’–but don’t hold it against me!”

-College scholarship interview. My mind went blank. I read a pretty decent amount. And all I could think of was “Twilight.” A real literary piece of genius right there. I was really showing off what a true intellectual I was. At least “50 Shades of Grey” hadn’t come out yet. Gawd.

 

2) Never say that you can juggle fire. Even as a joke. They will look at you with sincere interest, then when you say you were just kidding, give you disapproving looks and write things down on their paper as they shake their heads in disgust. You just flat out lied to them! You’re a terrible person.

-Same college scholarship interview. (Needless to say, I DEFINITELY got it..)

 

3) Avoid chairs that spin AT ALL COSTS.

-Repeat offender right here. I’m a nervous fidgeter. In numerous interviews I’ve caught myself literally spinning in semi-circles as I try to answer questions. I’m truly suprised I haven’t gotten motion sickness yet.

 

4) Always read up on the company and those who work for it before you interview for them. They want to know that you have a sincere interest in their company, not just in finding a job so that you can pay off your student loans (or a wild weekend–no judgement here). It’s really, really awkward when they ask you if you know any of their clients and you can name only one. Or none.

 

5) Be on time (early) and don’t rush.

-I had an internship interview last semester that I scheduled too close to when I got out of class. I sprinted home (waited on the bus to drive me), tried to change into professional clothes (sidenote: always make sure you have professional clothes. My days at Forever 21 might be limited…ahh who am I kidding, that store has my heart..) and was of course running behind. I was getting so stressed about the timing and the interview itself that I started getting extremely splotchy, and ended up having to wear an enormous infinity scarf to cover my blotchiness.

Exhibit A

Exhibit A

And let me just say, it was not cold in there. Especially when I started sweating bullets.

 

6) Have answers to questions you know they’ll ask you. Like, “Tell us a little about yourself.” “Uhhh…I go to UT….I’m an Advertising major…..I’m a girl…………..I’m sitting in this interview right now…………..what else do you want to know?’

You should have at least 3 words to describe yourself, you should know your strengths and weaknesses, and you should certainly be able to talk about yourself. I mean, come on, Lucy, you brag about yourself all.the.time. You should also know exactly what you want to do with the company.

 

7) Fake it til you make it. My boss says that all the time, but it really is true. Confidence is key.

confidence

 

8) If all else fails and you crash and burn, just laugh it off (to stop from crying..). There will always be another opportunity out there for you.

My roommate was watching this very episode of “New Girl” when I got home from my interview last semester:

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How Facebook Changed Everything

Facebook turned nine yesterday.

WHAAAAAA?!

Let’s rewind.

Nine years ago, I was 13. Not my prime. (I would add a picture of my 13 year old self but I don’t want anyone’s eyes to burn out.) I was still dancing (standing in the corner) to “Yeah!” by Usher at the middle school dances and “The Reason” by Hoobastank was the #1 song of the year. HOOBASTANK. My, how we’ve evolved since then. (Here’s a list of the other top songs that year–it’s quite the compilation.)

At the time Facebook was started, it was only available to college students. I remember my brother, a college freshman at the time, talking about it and how weird it was that someone from his elementary school classmates had added him. I, being the trendsetter (follower) that I was then, of course had a Myspace, but I just wasn’t really that into it. I mean I was only on like 2 people’s top 8. (Well look at me now, world! I’m an almost-college grad with no job lined up! In your FACE haters!)

Flashforward a year, and Facebook was introduced to high schoolers– a crew to which I could now call my own. Freshman year, braces off, and a new lease on life (or at least a new haircut). At my school, everyone was required to have a laptop, as we were a very technologically driven school. (Thank goodness for that, because I don’t know how I would’ve gotten my Zac Efron-circa-“High School Musical” fix otherwise…) Anyway, Facebook caught on like wildfire, and I had to join in on the fun because well, everyone else was doing it! Obvi.

This was my very first profile picture:

album-beautiful-soul

Me and my two best friends had a sleepover that first weekend that Facebook was introduced and spent literally the entire night adding friends from school and boys we thought were cute but who we would never talk to IRL. Because no, that wasn’t creepy at all. At that time, you had to go much further out of your way to stalk people too. UGH. Facebook opened right into your own profile. There was no newsfeed (a stalker’s dream).

A lot has changed since then. Facebook itself has changed numerous times, always to initial cries of protest, followed by slow acceptance and integration. There was the intoduction of the newsfeed, the timeline, targeted ads on the sides and later, within the newsfeed, and the most recent update, the graph search. I have also changed a bit since then. I no longer friend randos, (because that is scary–hello, “Catfish“), and I no longer love Jesse McCartney. Whatever happened to him anyway?

Regardless…

Facebook has paved the way for every other social media site that is popular today. Granted, others existed before, but they were nowhere near as popular and over-arching as Facebook has been since day one. According to an article on the Huffington Post, Mark Zuckerberg, at one point early on, considered adding a feature that would allow users to upload a resume so that companies could search for Harvard grads to fill positions. A LinkedIn before LinkedIn, we’ll say.

Personally, I’m glad Zuckerberg stuck to the more social side. It has allowed for the Advertising field to revolutionalize. This past weekend, there were more than 52 million social media mentions about the Super Bowl, and the majority of the commercials had some sort of social media call-to-action (primarily Twitter hashtags, but even a mention for Instagram!)

Everything we do has been affected by Facebook. We interact with people differently, we do our jobs differently, hey, we even search for jobs differently. Our lives are driven by the Internet. We have an infinite amount of information at our fingertips and we are using it to change the world.

I’m amazed that what was once just a silly pastime is now something that I’m looking to carry into my professional life. Advertising is an ever-changing field that I am ecstatic to be a part of. Who else can say that when they graduate, they will be able to get paid to work with social media?

Well the reason is you, Facebook. The reason is you.

Happy birthday.

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It’s Arrested Development…

What’s in a title? That which we call a blog

By any other name would smell just as sweet..

 

The time has come for me to address the title and URL of my blog. After countless questions (or none) about where it came from, I would like to admit that it came from one of my all-time favorite shows, Arrested Development. If you don’t’ get it, watch the show. You’re already behind. Anyway, Ann, George Michael’s girlfriend, is a running joke on the show. She is constantly forgotten about or referred to as something unfortunate by pretty much every other character.


 

The best thing about Arrested Development is its ability to continue jokes throughout episodes and even seasons. My family can pretty much have an entire dinner conversation spoken only in Arrested Development quotes.

 

The idea that, in a mere few months, I will be graced with 14 new episodes streaming on Netflix makes me ecstatic. Me and my friends have already planned a marathon of the first three seasons followed by the new episodes. We’ll probably have to eat snacks made with a cornballer.

There are very few tv shows these days that are written as well as Arrested Development, and for some reason, I have an insane ability to kill these well-written shows. Anytime I find a show that I love, it is either immediately cancelled or on the brink of cancellation for its entire run. Some of the shows I’ve killed include:

1) Arrested Development

2) Friday Night Lights

3) Ed

4) Freaks and Geeks

5) Veronica Mars

Now, I’m not trying to sound conceited or anything, but ALL of these shows got cancelled once I got into them. There’s got to be some award for that.

My hope is that, if the new season of Arrested Development does well, these other shows might get the chance to continue, whether it be in show form or movie form. It’s probably unlikely, but a gal can dream!

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A Super Bowl of Controversy

Well, let me first say, Mr. Punxsutawney Phil did not see his shadow, so spring is coming early this year! It’s a good thing, because I simply cannot handle one more day in this icy, arctic tundra we call Knoxville.

But enough about my feelings on the weather. (“No please go on!”) Let’s get to what you all want to hear! My very own feelings on the Super Bowl!!!!!

The SuperBowl is, for a lot of advertisers, the be-all-end-all when it comes to success. To create an ad that is popular amongst the target, easy to remember, and can generate social media buzz basically says that, yes, you are the best at what you do.

What happens, though, when your ad gets popular for the wrong reasons? The game hasn’t even aired yet this year, and already there are some serious concerns about some of the ads that have been teased or shown in full this past week. One of those ads is for Gildan, the t-shirt company.

 

Gildan is trying to change its brand image to become a little cooler and edgier. The controversial ad is coming under fire for its supposed promotion of one night stands. For DeVito/Verdi, the ad agency who created the spot, I’m pretty sure that any publicity is good publicity. What do you think of the ad?

 

Then of course, we come to the Volkswagen ad. If you haven’t already seen it, you’ve probably at least heard that it is being accused of being racist. It follows a man speaking in a Jamaican accent to his peers in a boring office, trying to cheer them up.

 

Ever since this ad came out earlier this week, there has been a rollercoaster of controversy. First, the commercial itself was accused of being racist. Then, officials in Jamaica said they were happy with the spot, so then viewers calling the spot racist were called racist. WHEW! Did you follow all of that? When you watch the ad on Youtube, comments are scrolling in by the second and there are already over 5 million views.  Last year, VW didn’t have a very successful campaign during the Super Bowl. Do you think they expected the controversy and welcomed it? I guess we’ll see when the statistics come out.

I think we all know that the true Super Bowl winner will be Beyonce’ anyway.

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