A Super Bowl of Controversy

Well, let me first say, Mr. Punxsutawney Phil did not see his shadow, so spring is coming early this year! It’s a good thing, because I simply cannot handle one more day in this icy, arctic tundra we call Knoxville.

But enough about my feelings on the weather. (“No please go on!”) Let’s get to what you all want to hear! My very own feelings on the Super Bowl!!!!!

The SuperBowl is, for a lot of advertisers, the be-all-end-all when it comes to success. To create an ad that is popular amongst the target, easy to remember, and can generate social media buzz basically says that, yes, you are the best at what you do.

What happens, though, when your ad gets popular for the wrong reasons? The game hasn’t even aired yet this year, and already there are some serious concerns about some of the ads that have been teased or shown in full this past week. One of those ads is for Gildan, the t-shirt company.


Gildan is trying to change its brand image to become a little cooler and edgier. The controversial ad is coming under fire for its supposed promotion of one night stands. For DeVito/Verdi, the ad agency who created the spot, I’m pretty sure that any publicity is good publicity. What do you think of the ad?


Then of course, we come to the Volkswagen ad. If you haven’t already seen it, you’ve probably at least heard that it is being accused of being racist. It follows a man speaking in a Jamaican accent to his peers in a boring office, trying to cheer them up.


Ever since this ad came out earlier this week, there has been a rollercoaster of controversy. First, the commercial itself was accused of being racist. Then, officials in Jamaica said they were happy with the spot, so then viewers calling the spot racist were called racist. WHEW! Did you follow all of that? When you watch the ad on Youtube, comments are scrolling in by the second and there are already over 5 million views.  Last year, VW didn’t have a very successful campaign during the Super Bowl. Do you think they expected the controversy and welcomed it? I guess we’ll see when the statistics come out.

I think we all know that the true Super Bowl winner will be Beyonce’ anyway.


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