A Kase Study on the Kardashians

Let’s talk Kardashians for a moment.


We’v’e got Kim, Kourtney, Khloe, Kris, Kendall, Kylie, and….Rob (obvi not pictured). Why they couldn’t come up with another “K” name is beyond me, but just go with it. So this family shot to fame a few years ago because of Kim, and has grown into a monstrosity of an empire that practically runs the E! network (which, in turn, runs my life). They have numerous shows, beginning with “Keeping Up With The Kardashians”, followed by “Kourtney and Kim Take Miami”, “Kourtney and Kim Take New York”, “Khloe and Lamar”, and I’m sure there is probably a one in the works called “Kim and Kanye Take The World”, but we’ll just have to wait and see.

LOL we make so much $$$$$$!

LOL we make so much $$$$$$!

Everyone is always hating on Kim for getting famous basically for having a big butt and making a sex tape. While I can understand that, I also find it insanely impressive that she got famous from that. I mean, if I could market my average and unimportant traits to such an extent that I could make millions of dollars for doing absolutely nothing, I would.

While Kim got famous first, the others are certainly not just riding her coattails. Khloe has multiple perfumes, Kourtney runs every aspect of their DASH stores, the three of them have worked on a fashion line for Sears, and well, Rob has a sock line..Plus we’ve already established that he’s the outlier in this qualitative data anyway.

Kris, the momager, can market her kids until the cows come home. They are paid thousands of dollars to attend parties and just sit in the VIP section. Now that is when you know you’ve made it.

All of the Kardashians are extremely connected on social media. Kim was the first celebrity to get paid to tweet about a product. KIM KARDASHIAN. Not, say, Brad Pitt or the like. The others all have hundreds of thousands of followers. (I just double checked. They all have MILLIONS of followers. WHEN DID THAT HAPPEN?!) Khloe is well-known for being extremely involved with her fans on Twitter, and Kourtney was able to sell her baby pictures for an offensive amount of money. Also, her son Mason who is like 3 makes $3000 an episode on the laundry list of tv shows they have.


Their social media savvy has allowed them to become more than just D-list celebrities. They managed to extend their 15 minutes of fame to a lifetime. Kim was the most Googled celebrity in both 2010 and 2012 and there are no signs of slowing down anytime soon.

So I say, Kongrats Karshashians, you’ve truly done what no one before you has ever done. Way to use social media to build a career that no one ever expected would last.

Here’s a lolz-worthy picture from the day Kim announced her prengancy. I seem to have a Beyonce thing going on this blog so I felt it important to continue it.


Tagged , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: