The executives at Oreo need to be given a raise. Or at least a pat on the back. They have managed to take advantage of every widely watched program on tv in the last few months. First, there was the Super Bowl blackout. Oreo had executives watching the game with members of the advertising team which allowed them to put out this viral Twitter ad immediately after the blackout occurred:
And how much did this cost? Well, quiiiiiiiiite a bit less than those $3.8 million commercial spots. Enter: piggybackers galore. Walgreens and Tide, along with numerous other brands attempted to copy what Oreo had already done on Twitter with tweets like “We can’t get your #blackout, but we can get your stains out. #Superbowl #TidePower.” Still though, they couldn’t top Oreo. Too little, too late.
Now, flashforward to the Oscars last weekend. (I realize I’m a little late–I was going to “live-blog” them but they were too boring and I was watching with people. The only notes I took were “8:37 pm- Channing Tatum and Charlize Theron dancing………….” and “9:23 pm- James Bond video-WHY SO LONG?!” but I think that about covers the gist of the broadcast..) Oreo knew that they had “won” the Super Bowl, and utilized a similar strategy for the Oscars. Throughout the show they tweeted references to James Bond, Wreck-It-Ralph, and even The Walking Dead for those who weren’t watching the Oscars. Here’s an example of what they were tweeting (click here for the motion pic):
The Oreo brand is gaining followers galore on social media, more copycats than it can count, and publicity for days for next to no cost. That’s called revolutionizing the game. That’s why Oreo will be around for a long time. And that’s why I will look to Oreo first to see what the big trends are.
Now I’m off to eat some Oreos. Yummmm.