Category Archives: Social Media

Spoiler Alert

“I can’t believe ______ got eliminated! I’m so mad!”

“_______ dies?! Why am I even watching?”

“______ killed _______ and I never even saw it coming!”

“Oh my god, it was _______ the whole time! MIND BLOWN.”

Alright folks, it’s time we had a come-to-Jesus meeting.

As social media becomes a more prominent and integral part of everyone’s day to day life, we need to remember the age-old rules of courtesy when it comes to spoiling shows, games, or movies for our friends and followers. Through trial and error (I once read a spoiler for Harry Potter and it was the worst day of my life), most of us have gotten good at knowing to avoid certain people’s tweets or our Twitter feeds entirely during awards shows, sporting events, or television episodes that we can’t watch until later or the next day. However, I don’t feel we should have to avoid all contact with the outer world in order to keep simple plot secrets intact. I don’t search for spoilers on other websites or in magazines, so I don’t want to read them on my Facebook timeline while I’m mindlessly scrolling. Sometimes people just can’t watch the show/game/etc. during it’s original airing whether due to work or another prior engagement. WHY MUST THESE PEOPLE SUFFER?!?!?!!?!?*~*~*!&!

Just in the last week I’ve accidentally seen spoilers for ‘Breaking Bad’, ‘Project Runway’, and ‘Modern Family’, all on my newsfeed. I CAN’T UNSEE THESE. I don’t even watch ‘Breaking Bad’ (I know, I know…) but when I saw the spoilers I was angry for everyone who I knew did watch it and would see the statuses. I even saw someone’s status that was complaining about reading a spoiler on Facebook, and she spoiled it herself in her complaint status. Very meta.

Now, I understand it might seem like I’m being a liiiittle crazy, but my love for tv is a little crazy. Don’t get me wrong, I love to read what people think about what they’re watching, but it’s not necessary to give away the major plotlines in doing so. Stick with a nice “I can’t believe what just happened!!” and a good hashtag that you can follow, or at least preface your comment with a “SPOILER” warning. That way, everyone can be happy.

So please, for the love of entertainment, I beg you, no more spoilers.

xoxo,

Gossip Girl

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The Kickstarter Comedown

Over the last few months, we’ve all heard about the wonder that is Kickstarter. I even blogged about it (because I’m super on-trend always!) Anyway, the Veronica Mars movie is what really catapulted Kickstarter to the household name that it is now. (For those of you that don’t know about the Veronica Mars situation, a. why haven’t you been reading my blog and b. read my older post here). That movie had a $2 million goal, but far surpassed it, making more than $5 million in a few short weeks.

People saw this and wanted to get in on the fun. Zach Braff, star of the ever-funny “Scrubs” as well as indie-cult-classic “Garden State,” saw the success of Veronica Mars and thought he could utilize a similar approach. He had been wanting for years to make a follow-up to “Garden State,” but was concerned that financing it through a typical deal would force unwanted changes to the script, cast, and ultimate direction of the film. By using Kickstarter, Braff would be able to retain all creative control.

He too, was successful in reaching and exceeding his $2 million goal (he’s currently at $2.7 million, roughly). His entire page is dedicated to his ideas and goals for the project, and just how using Kickstarter to fund it will help it to be the best it can be.

Of course, there was some backlash from his use of the Kickstarter platform, as many thought, why couldn’t he use his own money? He’s a rich movie star, afterall. To this he said, yes, he has been a successful actor in the business but that doesn’t mean he has $2 million sitting around gathering dust. He recognized that, if his fans didn’t care enough to fund the project, it wasn’t worth making anyway.

So now, enter Melissa Joan Hart aka Sabrina aka Clarissa Explains It All aka a washed-up has-been (no offense). In an article I read on Mashable, I discovered that she too, had tried to hop on the Kickstarter bandwagon. But boy, did she fail. Basically, the article mentions how she was neither famous enough nor passionate enough about the project for there to be any chance of it succeeding. She gained only $51,605 from just 315 backers for her project entitled “Darci’s Walk of Shame.” awkwarrrrrrd.

This fact leads me to believe that Kickstarter might’ve had its 15 minutes of fame. Sure, it will still work for smaller, much more independent and artistic projects, but it will not continue to work for these huge A-list projects any longer. The newness has worn off. Kudos to Kristen Bell and Zach Braff for being sincere enough and fast enough to delve into the uncharted territory, but everyone else, take a hint from our girl MJH.

If you can bear to watch it knowing the project failed, here is MJH explaining it all (get it?!)

Also note how eerily similar the music in that is to the song in this:

I will say though, that a wise ole pal suggested that I use Kickstarter to fund the kickass bar I have designed. So you can look out for that.

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#BostonStrong

On Monday morning, in my social media class, we had a lecture about “Crisis Communications.” On Monday afternoon, the Boston bombing happened.

Talk about eerie timing. I was at work when the actual event occurred, and was therefore able to follow it online in real-time through news outlets and on Twitter. Especially on Twitter. It is insane how much social media has changed the way news is reported. In the days following the bombing when the 2nd suspect was still on the run, people were tweeting pictures from their homes in Watertown like this one:

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Seeing pictures like this on my newsfeed makes everything seem so much more real. I wasn’t just hearing about it from news anchors or newspapers the next day–I was hearing about it from people just like me WHILE it was happening.

Here’s a picture that went viral on Facebook:

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A story about the man in the cowboy hat ran alongside the picture as it made its rounds on Facebook. He had lost two children in recent years and decided to become a peace activist to help spread the word. When the bomb went off, he rushed to the aid of a severely wounded victim (who was running in memory of the kids from Newton, CT) and did everything he could to help. He is a hero.

As horrific as the bombings were, social media allowed people to see the heroes that arose during such a tragic time. It provided an opportunity to come together as a country. It even helped the police to discover the suspects, as people were able to post personal photos online from the event and draw connections using others’ photos to compare.

I’m proud of these heroic people and wish I could thank each and every one of them. In a time when such atrocities can happen, it’s nice to be reminded that there are still genuinely good people out there.

#BostonStrong

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Macklemore: A Game Changer

“That guy that sings ‘Thrift Shop’?”

macklemore

Macklemore, ladies and gents, is on the up and up. He is a rapper that is changing the entire music industry, so get on board now before you have to admit that you were a ‘late adopter’.

But let’s start from the beginning.

In the past few months, Macklemore has seen an insane rise in popularity due to his hit song “Thrift Shop.”

The single has sold more than 5. Million. Copies. That’s a hella-big number. (What’s that even called? Penta-Platinum?) It has also allowed Macklemore to break a huge record. Two days ago it hit its 12th week as the #1 single on the Billboard Hot 100 Hip Hop/R&B chart. According to the Billboard website:

“DJ Khaled’s “I’m On One,” featuring Drake, Rick Ross and Lil Wayne, previously held the record with 11 weeks in 2011 and is the only other rap song to post double-digit weeks at the top.”

“But,” you ask, “is he just going to be a one-hit-wonder?”

No. No. No.

He and his creative partner, Ryan Lewis, released an entire album entitled “The Heist” that has hit after hit. (Listen to it in its entirety here. It’s worth it.) The majority of the songs have much more poignant themes, ranging from Macklemore’s recovery from addiction (to ‘Lean’ or ‘Sizzurp’ as some people Lil’ Wayne call it), homophobia and gay rights, gang violence, as well as other controversial topics. His voice is strong and his lyrics stronger.

And what’s even more incredible, they released this album sans a record label. Why? They wanted to be able to retain complete creative control which they found to be in question every time they met with a recording company. It’s not that record labels didn’t want them, they very much did, it’s that they knew they could do it on their own.

In a world where artists (or really anyone who wants to) can promote their work using social media (even Myspace is making a  comeback), will the need for professional record labels with marketing teams continue to be necessary? Highly doubtful. The music industry is going to need an overhaul to keep up. It has been far too slow in making adjustments to mp3s, iTunes, etc. and is suffering greatly because of it.

Maybe Macklemore is the exception to the rule, but regardless, he’s the man.

And he tweets funny things like this:

tweet

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Social Media Mania: The Top 10 Suggestions for Success

This week has been a social media frenzy. First, the 2nd annual UT Social Media Week, an event my classmates and I have spent the entire semester promoting via online outlets, finally came to fruition. Then, yesterday I had the opportunity to attend Social Slam, one of the biggest social media conferences in the nation which took place here in Knoxville. Needless to say, I learned so much that my mind practically went into overload. But am I going to keep all of that knowledge to myself? No! Because I love you guys, I’m going to share the top 5 things I learned at each event in hopes that they will help you at some point (aaaand also so I can have them in writing in case I forget them...).

UTSMW

SMW%20Official%20Logo

Last year was the first year for UTSMW and, while it was successful, it had quite a bit of room for improvements this year. There was a better idea about when and how it should be promoted. As a class, we were divided into 3 teams–one to promote the event via a blog and mobile site, one to promote it via Twitter and Vine, and my group, which selected Facebook and Instagram. We spent the month leading up to the event sharing information, pictures, and updates about what would be going on. We had speakers from all over the country including executives from Nike, Dunkin Donuts, Erwin Penland, The Tombras Group, the Atlanta Falcons, McCormick Spices, SHAPE Magazine, and so many more. It was overwhelming, but every session that I had the chance to attend was enlightening. Here are my 5 main takeaways:

1) Nostalgia=Engagement–You must get your audience to care if you want them to engage with your content.

2) Don’t put ONLY industry-relevant experience on your resume–Experience of all types can help you get a job. If you’ve worked in a restaurant and gained customer service experience, put that! It can set you apart from other applicants who have similar industry experience to you.

3) Snarky is not good for the social space–to which I say, “Whoops.”

4) To connect with your audience, you must be a good storyteller–Kevin Kirksey of Nike said “Great storytellers broaden our minds, engage, provoke, inspire and ulitmately, connect us.”

5) I will never, in my life, win a raffle. I went 0 for like…25 raffles. #HARDLYFE

Social Slam

socialslam

This year was the third annual Social Slam. It is a huuuuuuuuuge conference in Knoxville that attracts the biggest and best social media professionals from all of the world. (Yes, world. I heard speakers from Australia, Ireland, and England, not to mention the ones I didn’t have a chance to hear from. #accents) Anyway, I was fortunate enough to get a ticket, thanks to my teacher and a very kind attendee who had set up a scholarship fund for students like myself to be able to attend. This. Conference. Was. Cray. There were over 500 people there, with rows upon rows of chairs, all with outlets for phone, tablet, and laptop chargers because people were blogging and tweeting away. (Yet again, I lost multiple raffles, but that’s neither here nor there.) But anyway, I tweeted away and met some great people throughout the day. But on to my 5 major nuggets of knowledge:

1) Start. Don’t wait to be perfect–This point is primarily targeted towards blogging. There will never be a “perfect time” or a “perfect post.” You just have to start and grow and evolve with it. It will take time to find your voice.

2) Find a passion–If you’re looking to gain a substantial audience on your blog, don’t have too broad a topic. If you’re all over the place, people will stop coming back.

3) You don’t have to be on every social media network. Just be strong on those you do choose to be on–This goes especially for companies. Rather than dedicating time and effort to continually join the newest platform, ensure that the ones you have have a strong voice and point of view. Instagram may work better for some companies, while Twitter or Pinterest is best for others.

4) Add your personality to your blog–If all you write are dry, informative posts, no one is  going to read them. People want to know that you’re human and that you’re relatable.

5) If you want 100 comments on your blog, you must make 100 comments on others’ blogs–This one seems pretty obvious, but is often ignored. If you prove that you have good, quality thoughts on other blogs, the writer’s will be more inclined to see what you have to say on yours.

So that’s what I’ve got for y’all. #SocialMediaOrBust

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Veronica Mars: The Kickstarter Campaign Heard Around The World

My dreams have come true.

On Wednesday I was checking my oblig. celebrity gossip websites (shoutout to PerezHilton.com for always keeping me up to date on all things) and I scrolled through post after post with lackadaisical engagement until…could…..it…….be????????????

vm

They’re making a Veronica Mars movie! A kickstarter campaign was created by Rob Thomas, the creator of the show, along with its stars including Kristen Bell and Jason Dohring. Kickstarter.com is lauded as “a funding campaign for creative projects.” Basically, a person sets a specific goal in terms of dollar amount for a project and, when the goal is accomplished, the creator can produce the project thanks to donations and pledges from anyone interested in getting involved. (Here’s a list of other famous kickstarter projects.)

When I first saw the post, the pledges were around a cool million buckaroos, with a goal of $2 million to make the movie. Every person that donates to the campaign receives different tiered rewards (signed posters, shooting scripts, DVD box sets of the series, etc.) based on the amount of money pledged. People were shocked at just how fast this project hit $1 million. It took mere hours and was the fastest kickstarter campaign ever to do so.

Now the donations are still increasing by the day. Here’s how it’s doing right now:

vmk

I’d say the show has got a few fans.

Here’s the video that launched the campaign.

Veronica + Logan 4EVRRRR. I never accepted the Veronica/Piz relationship that was going on when the show got canceled. PLEASE.

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And The Oscar Goes To…OREO

The executives at Oreo need to be given a raise. Or at least a pat on the back. They have managed to take advantage of every widely watched program on tv in the last few months. First, there was the Super Bowl blackout. Oreo had executives watching the game with members of the advertising team which allowed them to put out this viral Twitter ad immediately after the blackout occurred:

Oreo-Super-Bowl-tweet-jpg

And how much did this cost? Well, quiiiiiiiiite a bit less than those $3.8 million commercial spots. Enter: piggybackers galore. Walgreens and Tide, along with numerous other brands attempted to copy what Oreo had already done on Twitter with tweets like “We can’t get your #blackout, but we can get your stains out. #Superbowl #TidePower.” Still though, they couldn’t top Oreo. Too little, too late.

tide

Now, flashforward to the Oscars last weekend. (I realize I’m a little late–I was going to “live-blog” them but they were too boring and I was watching with people. The only notes I took were “8:37 pm- Channing Tatum and Charlize Theron dancing………….” and “9:23 pm- James Bond video-WHY SO LONG?!” but I think that about covers the gist of the broadcast..) Oreo knew that they had “won” the Super Bowl, and utilized a similar strategy for the Oscars. Throughout the show they tweeted references to James Bond, Wreck-It-Ralph, and even The Walking Dead for those who weren’t watching the Oscars. Here’s an example of what they were tweeting (click here for the motion pic):

oreo tweet

The Oreo brand is gaining followers galore on social media, more copycats than it can count, and publicity for days for next to no cost. That’s called revolutionizing the game. That’s why Oreo will be around for a long time. And that’s why I will look to Oreo first to see what the big trends are.

Now I’m off to eat some Oreos. Yummmm.

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A Kase Study on the Kardashians

Let’s talk Kardashians for a moment.

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We’v’e got Kim, Kourtney, Khloe, Kris, Kendall, Kylie, and….Rob (obvi not pictured). Why they couldn’t come up with another “K” name is beyond me, but just go with it. So this family shot to fame a few years ago because of Kim, and has grown into a monstrosity of an empire that practically runs the E! network (which, in turn, runs my life). They have numerous shows, beginning with “Keeping Up With The Kardashians”, followed by “Kourtney and Kim Take Miami”, “Kourtney and Kim Take New York”, “Khloe and Lamar”, and I’m sure there is probably a one in the works called “Kim and Kanye Take The World”, but we’ll just have to wait and see.

LOL we make so much $$$$$$!

LOL we make so much $$$$$$!

Everyone is always hating on Kim for getting famous basically for having a big butt and making a sex tape. While I can understand that, I also find it insanely impressive that she got famous from that. I mean, if I could market my average and unimportant traits to such an extent that I could make millions of dollars for doing absolutely nothing, I would.

While Kim got famous first, the others are certainly not just riding her coattails. Khloe has multiple perfumes, Kourtney runs every aspect of their DASH stores, the three of them have worked on a fashion line for Sears, and well, Rob has a sock line..Plus we’ve already established that he’s the outlier in this qualitative data anyway.

Kris, the momager, can market her kids until the cows come home. They are paid thousands of dollars to attend parties and just sit in the VIP section. Now that is when you know you’ve made it.

All of the Kardashians are extremely connected on social media. Kim was the first celebrity to get paid to tweet about a product. KIM KARDASHIAN. Not, say, Brad Pitt or the like. The others all have hundreds of thousands of followers. (I just double checked. They all have MILLIONS of followers. WHEN DID THAT HAPPEN?!) Khloe is well-known for being extremely involved with her fans on Twitter, and Kourtney was able to sell her baby pictures for an offensive amount of money. Also, her son Mason who is like 3 makes $3000 an episode on the laundry list of tv shows they have.

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Their social media savvy has allowed them to become more than just D-list celebrities. They managed to extend their 15 minutes of fame to a lifetime. Kim was the most Googled celebrity in both 2010 and 2012 and there are no signs of slowing down anytime soon.

So I say, Kongrats Karshashians, you’ve truly done what no one before you has ever done. Way to use social media to build a career that no one ever expected would last.

Here’s a lolz-worthy picture from the day Kim announced her prengancy. I seem to have a Beyonce thing going on this blog so I felt it important to continue it.

kim

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How Facebook Changed Everything

Facebook turned nine yesterday.

WHAAAAAA?!

Let’s rewind.

Nine years ago, I was 13. Not my prime. (I would add a picture of my 13 year old self but I don’t want anyone’s eyes to burn out.) I was still dancing (standing in the corner) to “Yeah!” by Usher at the middle school dances and “The Reason” by Hoobastank was the #1 song of the year. HOOBASTANK. My, how we’ve evolved since then. (Here’s a list of the other top songs that year–it’s quite the compilation.)

At the time Facebook was started, it was only available to college students. I remember my brother, a college freshman at the time, talking about it and how weird it was that someone from his elementary school classmates had added him. I, being the trendsetter (follower) that I was then, of course had a Myspace, but I just wasn’t really that into it. I mean I was only on like 2 people’s top 8. (Well look at me now, world! I’m an almost-college grad with no job lined up! In your FACE haters!)

Flashforward a year, and Facebook was introduced to high schoolers– a crew to which I could now call my own. Freshman year, braces off, and a new lease on life (or at least a new haircut). At my school, everyone was required to have a laptop, as we were a very technologically driven school. (Thank goodness for that, because I don’t know how I would’ve gotten my Zac Efron-circa-“High School Musical” fix otherwise…) Anyway, Facebook caught on like wildfire, and I had to join in on the fun because well, everyone else was doing it! Obvi.

This was my very first profile picture:

album-beautiful-soul

Me and my two best friends had a sleepover that first weekend that Facebook was introduced and spent literally the entire night adding friends from school and boys we thought were cute but who we would never talk to IRL. Because no, that wasn’t creepy at all. At that time, you had to go much further out of your way to stalk people too. UGH. Facebook opened right into your own profile. There was no newsfeed (a stalker’s dream).

A lot has changed since then. Facebook itself has changed numerous times, always to initial cries of protest, followed by slow acceptance and integration. There was the intoduction of the newsfeed, the timeline, targeted ads on the sides and later, within the newsfeed, and the most recent update, the graph search. I have also changed a bit since then. I no longer friend randos, (because that is scary–hello, “Catfish“), and I no longer love Jesse McCartney. Whatever happened to him anyway?

Regardless…

Facebook has paved the way for every other social media site that is popular today. Granted, others existed before, but they were nowhere near as popular and over-arching as Facebook has been since day one. According to an article on the Huffington Post, Mark Zuckerberg, at one point early on, considered adding a feature that would allow users to upload a resume so that companies could search for Harvard grads to fill positions. A LinkedIn before LinkedIn, we’ll say.

Personally, I’m glad Zuckerberg stuck to the more social side. It has allowed for the Advertising field to revolutionalize. This past weekend, there were more than 52 million social media mentions about the Super Bowl, and the majority of the commercials had some sort of social media call-to-action (primarily Twitter hashtags, but even a mention for Instagram!)

Everything we do has been affected by Facebook. We interact with people differently, we do our jobs differently, hey, we even search for jobs differently. Our lives are driven by the Internet. We have an infinite amount of information at our fingertips and we are using it to change the world.

I’m amazed that what was once just a silly pastime is now something that I’m looking to carry into my professional life. Advertising is an ever-changing field that I am ecstatic to be a part of. Who else can say that when they graduate, they will be able to get paid to work with social media?

Well the reason is you, Facebook. The reason is you.

Happy birthday.

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