Macklemore: A Game Changer

“That guy that sings ‘Thrift Shop’?”

macklemore

Macklemore, ladies and gents, is on the up and up. He is a rapper that is changing the entire music industry, so get on board now before you have to admit that you were a ‘late adopter’.

But let’s start from the beginning.

In the past few months, Macklemore has seen an insane rise in popularity due to his hit song “Thrift Shop.”

The single has sold more than 5. Million. Copies. That’s a hella-big number. (What’s that even called? Penta-Platinum?) It has also allowed Macklemore to break a huge record. Two days ago it hit its 12th week as the #1 single on the Billboard Hot 100 Hip Hop/R&B chart. According to the Billboard website:

“DJ Khaled’s “I’m On One,” featuring Drake, Rick Ross and Lil Wayne, previously held the record with 11 weeks in 2011 and is the only other rap song to post double-digit weeks at the top.”

“But,” you ask, “is he just going to be a one-hit-wonder?”

No. No. No.

He and his creative partner, Ryan Lewis, released an entire album entitled “The Heist” that has hit after hit. (Listen to it in its entirety here. It’s worth it.) The majority of the songs have much more poignant themes, ranging from Macklemore’s recovery from addiction (to ‘Lean’ or ‘Sizzurp’ as some people Lil’ Wayne call it), homophobia and gay rights, gang violence, as well as other controversial topics. His voice is strong and his lyrics stronger.

And what’s even more incredible, they released this album sans a record label. Why? They wanted to be able to retain complete creative control which they found to be in question every time they met with a recording company. It’s not that record labels didn’t want them, they very much did, it’s that they knew they could do it on their own.

In a world where artists (or really anyone who wants to) can promote their work using social media (even Myspace is making a  comeback), will the need for professional record labels with marketing teams continue to be necessary? Highly doubtful. The music industry is going to need an overhaul to keep up. It has been far too slow in making adjustments to mp3s, iTunes, etc. and is suffering greatly because of it.

Maybe Macklemore is the exception to the rule, but regardless, he’s the man.

And he tweets funny things like this:

tweet

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Social Media Mania: The Top 10 Suggestions for Success

This week has been a social media frenzy. First, the 2nd annual UT Social Media Week, an event my classmates and I have spent the entire semester promoting via online outlets, finally came to fruition. Then, yesterday I had the opportunity to attend Social Slam, one of the biggest social media conferences in the nation which took place here in Knoxville. Needless to say, I learned so much that my mind practically went into overload. But am I going to keep all of that knowledge to myself? No! Because I love you guys, I’m going to share the top 5 things I learned at each event in hopes that they will help you at some point (aaaand also so I can have them in writing in case I forget them...).

UTSMW

SMW%20Official%20Logo

Last year was the first year for UTSMW and, while it was successful, it had quite a bit of room for improvements this year. There was a better idea about when and how it should be promoted. As a class, we were divided into 3 teams–one to promote the event via a blog and mobile site, one to promote it via Twitter and Vine, and my group, which selected Facebook and Instagram. We spent the month leading up to the event sharing information, pictures, and updates about what would be going on. We had speakers from all over the country including executives from Nike, Dunkin Donuts, Erwin Penland, The Tombras Group, the Atlanta Falcons, McCormick Spices, SHAPE Magazine, and so many more. It was overwhelming, but every session that I had the chance to attend was enlightening. Here are my 5 main takeaways:

1) Nostalgia=Engagement–You must get your audience to care if you want them to engage with your content.

2) Don’t put ONLY industry-relevant experience on your resume–Experience of all types can help you get a job. If you’ve worked in a restaurant and gained customer service experience, put that! It can set you apart from other applicants who have similar industry experience to you.

3) Snarky is not good for the social space–to which I say, “Whoops.”

4) To connect with your audience, you must be a good storyteller–Kevin Kirksey of Nike said “Great storytellers broaden our minds, engage, provoke, inspire and ulitmately, connect us.”

5) I will never, in my life, win a raffle. I went 0 for like…25 raffles. #HARDLYFE

Social Slam

socialslam

This year was the third annual Social Slam. It is a huuuuuuuuuge conference in Knoxville that attracts the biggest and best social media professionals from all of the world. (Yes, world. I heard speakers from Australia, Ireland, and England, not to mention the ones I didn’t have a chance to hear from. #accents) Anyway, I was fortunate enough to get a ticket, thanks to my teacher and a very kind attendee who had set up a scholarship fund for students like myself to be able to attend. This. Conference. Was. Cray. There were over 500 people there, with rows upon rows of chairs, all with outlets for phone, tablet, and laptop chargers because people were blogging and tweeting away. (Yet again, I lost multiple raffles, but that’s neither here nor there.) But anyway, I tweeted away and met some great people throughout the day. But on to my 5 major nuggets of knowledge:

1) Start. Don’t wait to be perfect–This point is primarily targeted towards blogging. There will never be a “perfect time” or a “perfect post.” You just have to start and grow and evolve with it. It will take time to find your voice.

2) Find a passion–If you’re looking to gain a substantial audience on your blog, don’t have too broad a topic. If you’re all over the place, people will stop coming back.

3) You don’t have to be on every social media network. Just be strong on those you do choose to be on–This goes especially for companies. Rather than dedicating time and effort to continually join the newest platform, ensure that the ones you have have a strong voice and point of view. Instagram may work better for some companies, while Twitter or Pinterest is best for others.

4) Add your personality to your blog–If all you write are dry, informative posts, no one is  going to read them. People want to know that you’re human and that you’re relatable.

5) If you want 100 comments on your blog, you must make 100 comments on others’ blogs–This one seems pretty obvious, but is often ignored. If you prove that you have good, quality thoughts on other blogs, the writer’s will be more inclined to see what you have to say on yours.

So that’s what I’ve got for y’all. #SocialMediaOrBust

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The Real World: Knoxville

“This is the true story of 8 friends who chose to live in a house together…”

haas haus

I started this post several weeks ago and then realized that, besides the fact that I live with 7 roommates, our lives are not at all like The Real World. Luckily, I was able to unearth it from the depths of my “drafts that sucked so bad I couldn’t publish them” because……

This weekend MTV is having a #RetroMTV weekend, showing episodes from old seasons of The Real World including New York, San Francisco, and Las Vegas. (Currently watching San Francisco, which was the show’s third season.) All of this is to promote the new season that premieres on Wednesday at 10pm.

The three seasons they picked to show are the more “groundbreaking” seasons. New York, which aired in 1992, was the first season, and therefore an entirely unknown experience to the creators, castmates, and viewers.

New York: Home of the Turtleneck

New York: Home of the Turtleneck

There were fights about race, domestic violence, and drug abuse. All of the cast members had goals and dreams that brought them to the city. One was an aspiring dancer, another an up-and-coming hip hop artist, and another still, a(n actual working) model.

San Francisco, airing in 1994, was the first season to experience a roommate eviction. Puck, the bad-boy SanFran native, was gross, un-friendly, and didn’t seem to care if his roommates loved or hated him. After the infamous “peanut butter incident,” the roommates decided that he simply was more trouble than he was worth and kicked him out.

realworldsanfran

This season was also largely based around roommate Pedro Zamora and his fight with AIDS, which ended the day after the final episode of the season aired. His two best friends on the show, Judd and Pam, later married and continue to spread his message to this day.

Then you’ve got Las Vegas.

realworldlasvegas

Airing in 2002-2003, this was the season that changed the definition of The Real World. No longer was the show about real issues and real 20-somethings trying to figure out careers and relationships, it was now simply about sex and partying. This is the business model that stuck. Since Las Vegas, every season has provided its cast members with a 3-month long party before they have to join the actual real world (oh, the irony).

The new season that MTV is promoting right now is The Real World:Portland and is the franchise’s 28th.

realworldportland

The number of roommates is now eight, but everything else is pretty much interchangeable with the more recent seasons. No longer are cast mates memorable and dynamic. Commercials spots for the new season that I’ve seen in the few minutes I’ve been watching SanFran include: a cast mate who always takes his pants off, another who smashes everything in the kitchen in a drunken stupor, and an entire spot dedicated to a dog that poops in the confessional room. They’re calling it “the realest season you’ve ever seen.” So, needless to say, I’m happy to be a member of this demographic. We’ve really evolved since the days of Umbros, Enya, and beepers (all of which have made an appearance in the episode I’m currently watching…SCORE.)

Maybe someday the show will get back to its slightly deeper roots (yeah, right..) but until then, it’s fun to take a look back at the visual history. With the constant Twitter stream at the bottom of the screen, it’s interesting to see what others think about these older seasons. At least cameras and fashion trends have come a long way since then…?

Anyway, cheers, I’m off to set up a season pass on my DVR and apply for the next season!

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An A-Z Index of Music

I listen to a lot of music. Some good, some bad, and some just darn catchy. So here it is, just what you’ve been waiting for! An A-Z index of my favorite artists and their best songs (in my humble opinion).

A- The Avett Brothers–the entire Emotionalism album. I can’t pick a favorite song.

B- Band of Horses–“The Funeral” is my all-time favorite song

C- Capital Cities–“Safe and Sound”–such a happy song that always makes me feel good. (Celine Dion was a close 2nd, as all of her songs prove beyond-worthy for karaoke, but I had to go with my gut.)

D- Dawes—“When My Time Comes”–I was introduced to Dawes when I went to see Mumford and Sons last year at the Ryman and they were a pleasant surprise. Now they’re on tour with Bob Dylan and have just announced their own headlining tour this summer.

E- Elton John–“Levon”–let’s be honest, was there ever another option?

F- Frightened Rabbit–“The Modern Leper”– My boss introduced me to this band when she learned of my love (obsession) with Mumford. They’re good and they have cute Scottish accents.

G- Garbage–“When I Grow Up”–I have loved this song since elementary school and once even stole the CD from my brother so that I could listen to it on repeat.

H- Hanson–“MMMBop”–obvi.

I- Iggy Azalea–“Work”–I’ve always wished I could rap. SIGH.

J- Jay-Z–“Public Service Announcement”–Saw him live freshman year in Atlanta and it was an interesting evening filled with an accidental attendance at a monster truck rally, but that’s a story for a different time..

K- Kid Cudi–“Pursuit of Happiness”–I love most of his songs so it was kind of a toss-up, but this one started my love for him.

L- Lana Del Rey–“Blue Jeans”–Lana is my giiiiiiiiiiiirl. I love all of her songs and her painfully uncomfortable SNL performance.

M-Mumford & Sons–“Dust Bowl Dance”–I’ve gone through so many favorites with this band but today I’m going with this one. I have seen Mumford twice and I want to go a million more times. They are a-mah-zing live.

M-Macklemore-“White Walls”–‘M’ gets 2 choices because I say so. Macklemore, though rising to fame with his hit “Thriftshop,” covers some serious topics including gay rights, his battle with addiction, and gang violence throughout his debut, self-produced album The Heist.

N- The New Radicals–“Mother We Just Can’t Get Enough”–A classic.

O- Of Monsters and Men–“Little Talks”– It’s getting overplayed, but as of now, I still love this song.

P- Passion Pit–“Moth’s Wings”–I sat through an hour and a half of getting trampled by Flogging Molly fans to be able to see Passion Pit perform my favorite song at Volapalooza freshman year. Was it worth it? Questionable, but I still have a passion for Passion Pit. (Too much?)

Q- weak selection…

R- RATATAT–“17 Years”–It’s pretty much a toss-up here. All of their songs are good.

S- The Strokes–“Is This It”–This is one band whose songs I will never skip when they come on shuffle on my iPod.

T- Third Eye Blind–“Semi-Charmed Life”– 3eb remains, to this day, to be one of my favorite bands. While this song is the obvious choice, there are really no other songs that could possibly beat such an upbeat, catchy song about Crystal Meth. They didn’t even edit it for the radio or tv because people just thought it was a happy song.

U- I can’t think of anything besides Usher and I refuse to put Usher so..n/a

V- The Verve Pipe–“Freshman”– The music video for this song will be forever burned into my brain. I have no idea why.

W- Whitney Houston–“I Will Always Love You”–This is my all-time, forever and always, favorite karaoke song. Man, oh man can I (not) hit those notes!

X- The XX–“Crystalised”– At some point in time, this song was on The OC. Surely.

Y- Yeah Yeah Yeahs–“Gold Lion”– Good band. Good song.

Z- Zac Brown Band–“Chicken Fried”– I’m embarrassed to go out on this song, but it is catchy and delightful and I am from Tennessee so I have to like at least some country…

Well there you have it, folks. What would your choices be?

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Veronica Mars: The Kickstarter Campaign Heard Around The World

My dreams have come true.

On Wednesday I was checking my oblig. celebrity gossip websites (shoutout to PerezHilton.com for always keeping me up to date on all things) and I scrolled through post after post with lackadaisical engagement until…could…..it…….be????????????

vm

They’re making a Veronica Mars movie! A kickstarter campaign was created by Rob Thomas, the creator of the show, along with its stars including Kristen Bell and Jason Dohring. Kickstarter.com is lauded as “a funding campaign for creative projects.” Basically, a person sets a specific goal in terms of dollar amount for a project and, when the goal is accomplished, the creator can produce the project thanks to donations and pledges from anyone interested in getting involved. (Here’s a list of other famous kickstarter projects.)

When I first saw the post, the pledges were around a cool million buckaroos, with a goal of $2 million to make the movie. Every person that donates to the campaign receives different tiered rewards (signed posters, shooting scripts, DVD box sets of the series, etc.) based on the amount of money pledged. People were shocked at just how fast this project hit $1 million. It took mere hours and was the fastest kickstarter campaign ever to do so.

Now the donations are still increasing by the day. Here’s how it’s doing right now:

vmk

I’d say the show has got a few fans.

Here’s the video that launched the campaign.

Veronica + Logan 4EVRRRR. I never accepted the Veronica/Piz relationship that was going on when the show got canceled. PLEASE.

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Netflix For Facebook? No Thank You.

The other day I was reading an article on Mashable about a Netflix and Facebook integration. To sum up the story, apparently people were not allowed to share their Netflix histories on Facebook because of a law passed by Congress and President Reagan in 1988 called the Video Privacy Protection Act. It prohibited  “wrongful disclosure of video tape rental or sale records” and  “similar audio visual materials” which basically meant that sharing your Neflix history was evil.

But that’s all about to change!

facebook-like-buton-netflix

Now Netflix users can share their viewing histories on Facebook to their heart’s content!!!

When I was reading the article I thought to myself “Self, who in the world would want to share their Neflix history on Facebook for all to see?!” I mean, doesn’t everyone get sucked into watching something weird or truly terrible at one point or another on Netflix? Be honest now…

I started thinking about it and a person’s Netflix history can really say a lot about them. This is what mine would look like. I think it says, “Lucy is a cool gal who appreciates spending time outside and hanging with friends”:

Monday: “5PM: Lucy watched episodes 1-22 of How I Met Your Mother-Season 4″

Tuesday: “6PM: Lucy finished Season 4 of How I Met Your Mother and watched episodes 1-13 of Season 5″

Wednesday: “2PM: Lucy watched episodes 14-19 of How I Met Your Mother; 7PM: Lucy watched episodes 20-24 of How I Met Your Mother; 12AM: Lucy is still watching How I Met Your Mother

Thursday: 10PM: “Does everyone know if Lucy is ok? She hasn’t logged any episodes of How I Met Your Mother today”

Friday: 11PM: “Lucy is watching My Life is a Lifetime Movie followed by Preacher’s Daughters

and that’s not including the weekend. Boy do I get crazy with my Netflix on the weekends! Perhaps a romantic comedy here and a “Critically-acclaimed Understated Father-Son Drama” or a “Cerebral British Crime Movie from the 1980’s” there.

(Sidenote: why are the categories SO specific?)

What I’m trying to say is a) that I watch too much How I Met Your Mother (thanks a lot, Elizabeth) and b) that Netflix is a guilty pleasure. No one wants to show just how much time they spend watching it. That, I can assure you, is one application I will not be installing on my Facebook…

Seriously though, who doesn't wanna be this guy's friend?

Seriously though, who doesn’t wanna be this guy’s friend?

That said, Netflix has truly revolutionized television. Cable is all but obsolete these days. Netflix has no ads and has an app for smartphones. The next episode is right at your fingertips. It even has its own shows like House of Cards which is insanely popular.

Plus, for the 95% of people that mooch off of someone else’s account, it’s free!

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10 Perks of Being A Breakfast Club: Movies That Define Their Generations

A few weeks ago, The Perks of Being A Wallflower came out on DVD.

Happy Valentine's Day to meee!

Happy Valentine’s Day to meee!

The day it came out I had some unexpected time off, so I decided to go pick up a copy because I was in the mood to watch a movie by myself (a rare feat), and I had loved it when I saw it in theaters. The movie, of course, is based on the novel of the same name by Stephen Chbosky. I read the book my sophomore year of college, which is later than most, but it still struck a profound chord. It had been on my list of books to read for a while because I had heard it was similar to The Catcher in the Rye, which is far and away my favorite novel.

Often times when a book–especially one you love–becomes a movie, the visual version is a bit disappointing. (I’m looking at you, Harry Potter.) It’s hard to override what you’ve seen in your own imagination for so long with someone else’s interpretation. This movie though, was completely faithful to the novel, as the screenplay was written by Chbosky himself. It is a beautiful story full of well-rounded characters who are simply trying their best to maneuver their paths through the scary world that is high school. The actors, too, played the characters to a T (minus Emma Watson’s sometimes questionable accent..).

The story is honest and it is true.

Every generation has a high school movie that defines it.

In the 80’s there was The Breakfast Club (and pretty much every other John Hughes movie..).

bfc

For the two of you who have never seen The Breakfast Club, it centers around a group of high schoolers who are all required to attend detention one Saturday for a collection of reasons. There is the jock, the basket case, the rebel, the nerd, and the popular rich girl (played by the John Hughes muse, Molly Ringwald). Throughout the story the characters begin to realize that perhaps that have a little more in common than they originally expected, and form a lasting bond. (Cliches on cliches on cliches).

While the movie is a classic, the characters are stereotypical characatures. People are more dynamic in reality than they’re given credit for in the movie. However, I’m not going to hate on a movie that people love so much.

Anyway, in the 90’s there was 10 Things I Hate About You.

10-things1

It was another movie about the outsiders in high school trying to fit in. There was the nerdy boy (played by Joseph Gordon Levitt!) who tried desperately to get the attention of the social climber, the Heath Ledger “bad boy” character, and the Julia Styles “I’m over high school” character.

In the 90’s there were actually about a million high school-centered movies that all dealt with similar themes (She’s All That, Never Been Kissed, etc.) but we’ll ignore those. Nothing beats 10 Things I Hate About You because nothing tops this poem.

With each new generation comes a new target to speak to. It is my true belief that The Perks of Being A Wallflower is that defining high school movie for Generation Y. And it should be.

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Taylor Swift: An Ode

Taylor Swift has had a rough time in the media lately. People, it seems, are no longer falling for the charm and innocence that she was once so widely praised for. And let’s be honest, the only person she truly has to thank for this “charming innocence” facade is Kanye. If he hadn’t interrupted her during his “rant-heard-around-the-world,” she would never have been able to play the victim card. That is her bread and butter.

2009 MTV Video Music Awards - Show

When she first started to get popular on the country music scene she was singing songs like “Teardrops on My Guitar” and everyone was like “Oh poor girl! Some jerk just kept ignoring her! That must be so hard!” Followers gained. Then the whole Joe Jonas “he broke up with me in a 27 second phone call” thing happened and people were like “Oh man! What an a-hole! I’ll never buy another Jonas Brothers CD ever again!!!!” Followers gained. Aaaaand then it started to get a little out of hand.

The line between “looking for love” and “looking for material for my next Platinum hit” started to blur. She began dating people seemingly just to be able to write songs about them. (Even my beloved Harry Styles!) Now I’m not going to say that I don’t love those songs and own all of her CDs…I’m just saying she needs to give up the act. She is no longer the victim of some mean boys trying to break her heart into a million little pieces. She is as equally to blame, if not more so these days, and I’m not buying it anymore.

That brings me to my next point. Taylor Swift, if she wants to people to stop hating her, MUST MUST MUST stop with the surprised face when she wins awards.

Girl has won ONE HUNDRED AND FIFTY AWARDS. I think by now, she would probably be more surprised if she didn’t win. (In fact, here is her reaction shot when she lost to Adele at the Golden Globes. I think it says “I will cut you.”)

Taylor-Swift-Reaction-Adele

And now she is trying to play the victim card agaaaaain calling out Tina Fey and Amy Poehler for making jokes about her during their Golden Globes hosting duties. In her Vanity Fair article out this month, our girl Taylor referrenced the quote ‘There’s a special place in hell for women who don’t help other women’ in regards to their quip about her love life. Hmmmmm. I’m pretty sure that Tina and Amy are two of the biggest feminists in Hollywood. If you’re going to pick fights, don’t pick them with some of the most beloved and revered people in the game these days. Just a suggestion..

Anyway Taylor, #luvya, I’m just thinking that this might be a time for a little reflection and perhaps an overhaul of your image. What was once cute and sweet is now just annoying because you. are. a. superstar. No one feels bad for you. I’m rooting for you to do a complete-180 and become so insufferable to be around because of your insane confidence.

Nothing is more annoying than false modesty.

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My Life: A Movie (but not a Lifetime movie)

Last night I was talking to a friend about who we thought would play us if (and when) we become famous. I told her I needed to think about it, as it’s a serious choice that one can’t take lightly. I’ve decided to look into it in the most scientific way possible, and therefore I am going to complete a March Madness-type bracket to decide. Today is March 3rd afterall.

Of course, there are the obvious choices like Blake Lively for my looks or Selena Gomez for my girl-next-door charm, but I want to dig deeper.

After some thorough research, I’ve compiled my bracket. Here it is, Sweet 16 style.

sweet 16

First up we’ve got:

The “Z” Girls- Zosia Mamet  (1) vs. Zooey Deschanel (7)

I have gone from hating Zooey (circa 500 Days of Summer–how could you hurt JGL?!) to loving her on New Girl. Her character is awkward but loveable. Then we’ve got Zosia of GIRLS fame. Not only have I been told numerous times that I look exactly like her, but her character, Shoshanna, IS me. She talks in abbrevs, wears snuggies, and her favorite show is Baggage on GSN. Enough said. Landslide victory. I could never allow someone who is referred to as “adorkable” to play me in a movie. Pshhhh.

Winner- Zosia Mamet

The “Unlikeables”- Aimee Teegarden (12) vs. Lucy Hale (8)

Both of these girls play extremely unlikeable characters on their given tv shows (Friday Night Lights and Pretty Little Liars, respectively). However, both are around my age and well, one of them has my name. I’m going to have to go with Lucy Hale for that reason alone.

Winner- Lucy Hale

“Whatever Happened To…”-Amanda Bynes (11) vs. Ellen Page (6)

First up, we’ve got Amanda Bynes. Back in the day, she was my favorite. She was on All That, playing a prissy, sarcastic girl that gave terrible advice (“Ask Ashley”), then she starred in movies like She’s the Man (a classic) and Easy A. She’s never been afraid to look goofy and will do anything for a laugh. However, she has gone a little craycray of late as demonstrated by her Instagram. Then we’ve got Ellen Page. I loved her in Juno back when it first came out. I was in love with Michael Cera from Arrested Development and thought that the movie could do no wrong. Ellen (Juno) was just a saracastic girl who didn’t care what anyone thought of her. And she had an awesome hamburger phone! Well…I rewatched that movie recently and it was painful. I couldn’t even finish it. So, in an upset, Amanda Bynes comes out with the win. I’m rooting for her to get back on track.

Winner- Amanda Bynes

The “A” Team- Amber Tamblyn (5) vs. Anna Kendrick (2)

While I never saw Sisterhood of the Traveling Pants, I’ve been told that I would be the Amber Tamblyn character. I think I should be slightly offended by this because I’m pretty sure she’s just depressed and lonely for the entire summer while everyone else is off having fun in other places, but, like I said, I haven’t actually seen it so I’ll withold judgement. Amber is also married to Tobias Funke. So I could probably swing a guest spot on Arrested Development if she played me in my movie. So that’s a plus. Then we have Anna Kendrick who was unceremoniously thrown into this group to which she doesn’t belong. She is awesome in every movie I’ve seen her in. And she’s funny on Twitter. So she wins.

Winner: Anna Kendrick

Trilogy-ers(?)- Jennifer Lawrence (1) vs. Kristen Stewart (4)

Jennifer Lawrence is it. She just won an Oscar at 22, she was considered “Best Dressed” all throughout awards season, and she fell on her way up the stairs to receive her Oscar. Everyone loves her because she is a little awkward but she owns it. (If you haven’t seen her interview after she won the Oscar, watch it here. It’s hilarious.) If I could pick a best friend, it would totes be her. Then we’ve got Kristen Stewart. Also extremely awkward, but in a vastly different way. (Why was she all bruised and hobbly at the Oscars…?) I’m all down for not brushing my hair all the time but I mean, come on girl, once in a while. She better represents my unlikeable side though. Jennifer Lawrence doesn’t have an unlikeable side. However, never in the world will Kristen Stewart beat out Jennifer Lawrence at anything.

Winner: Jennifer Lawrence.

The Emmas- Emma Stone (1) vs. Emma Watson (9)

Well I’m not British and if anyone saw The Perks of Being A Wallflower, we know Emma Watson can’t do an American accent. So…

Winner: Emma Stone

The New Yorkers- Lena Dunham (2) vs. Leighton Meester (6)

If you know me or have read any of my previous posts, you know that Lena is my hero. She is smart, funny, and fearless. And both she and I only seem to Instagram pictures of our dogs. Leighton is cool too though, and I just recently rewatched the entire Gossip Girl series. (The series finale cannot be forgiven. But “I am Chuck Bass.” That is all.) Leighton played Blair who, was seemingly the biggest bi-atch on campus, but really she was just fiercely loyal to her friends. I can stand behind that. Toss-up.

Winner: Lena Dunham

Opposites- Emma Roberts (599) vs. Aubrey Plaza (1)

This doesn’t even deserve commentary.

Winner: Aubrey Plaza

So now we move on to the Elite 8!

elite 8

Zosia Mamet (1) vs. Lucy Hale (8)

No Cinderella story here, folks.

Winner: Zosia Mamet

Amanda Bynes (11) vs. Anna Kendrick (2)

Sorry, Amanda. I can’t afford to take a risk on your Lindsay Lohan ways.

Winner: Anna Kendrick

Jennifer Lawrence (1) vs. Emma Stone (1)

As much as I want to pick Jennifer Lawrence, I know that Emma Stone is the right choice. Easy A is my jam, Emma kind of has a lisp, and once when I was 16 I convinced myself that I had a lisp for an entire summer.

Winner: Emma Stone

Lena Dunham (2) vs. Aubrey Plaza (1)

This. is. me.

Also, Aubrey Plaza gives THE most awkward interviews ever

(see previous posts for comparison..)

Winner: Aubrey Plaza

On to the Final 4:

Final 4

Zosia Mamet (1) vs. Anna Kendrick (2)

These two are lesser-knowns in my repertoire, so this is a tough one. Zosia and I have both been through an unfortunate blonde phase and it would appear that she loves to wear jumpsuits which I am also a fan of. I think I’m going to have to go Anna Kendrick though. She has a little more snark.

Emma Stone (1) vs. Aubrey Plaza (1)

It’s Emma’s awkward goofiness vs. Aubrey’s sarcasm. It’s a tough choice, ladies and gents. I’m going to have to go with Emma on this one. She can be sarcastic too, plus she’s dating Spiderman.

Winner: Emma Stone

CHAMPIONSHIP

championship

Anna Kendrick (2) vs. Emma Stone (1)

It’s come down to one final, epic battle. Will it be Anna Kendrick, the sarcastic, Taco Bell-loving gal or Emma Stone, the goofy but loveable A-lister? I think there is only one option here. With a final buzzer-beating shot, Anna Kendrick comes through with the SWISHHHHHHHH.

Winner: Anna Kendrick

So now, if you’ve actually made it to the end of this, here’s the question. Who would play you in a movie?

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And The Oscar Goes To…OREO

The executives at Oreo need to be given a raise. Or at least a pat on the back. They have managed to take advantage of every widely watched program on tv in the last few months. First, there was the Super Bowl blackout. Oreo had executives watching the game with members of the advertising team which allowed them to put out this viral Twitter ad immediately after the blackout occurred:

Oreo-Super-Bowl-tweet-jpg

And how much did this cost? Well, quiiiiiiiiite a bit less than those $3.8 million commercial spots. Enter: piggybackers galore. Walgreens and Tide, along with numerous other brands attempted to copy what Oreo had already done on Twitter with tweets like “We can’t get your #blackout, but we can get your stains out. #Superbowl #TidePower.” Still though, they couldn’t top Oreo. Too little, too late.

tide

Now, flashforward to the Oscars last weekend. (I realize I’m a little late–I was going to “live-blog” them but they were too boring and I was watching with people. The only notes I took were “8:37 pm- Channing Tatum and Charlize Theron dancing………….” and “9:23 pm- James Bond video-WHY SO LONG?!” but I think that about covers the gist of the broadcast..) Oreo knew that they had “won” the Super Bowl, and utilized a similar strategy for the Oscars. Throughout the show they tweeted references to James Bond, Wreck-It-Ralph, and even The Walking Dead for those who weren’t watching the Oscars. Here’s an example of what they were tweeting (click here for the motion pic):

oreo tweet

The Oreo brand is gaining followers galore on social media, more copycats than it can count, and publicity for days for next to no cost. That’s called revolutionizing the game. That’s why Oreo will be around for a long time. And that’s why I will look to Oreo first to see what the big trends are.

Now I’m off to eat some Oreos. Yummmm.

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