Over the last few months, we’ve all heard about the wonder that is Kickstarter. I even blogged about it (because I’m super on-trend always!) Anyway, the Veronica Mars movie is what really catapulted Kickstarter to the household name that it is now. (For those of you that don’t know about the Veronica Mars situation, a. why haven’t you been reading my blog and b. read my older post here). That movie had a $2 million goal, but far surpassed it, making more than $5 million in a few short weeks.
People saw this and wanted to get in on the fun. Zach Braff, star of the ever-funny “Scrubs” as well as indie-cult-classic “Garden State,” saw the success of Veronica Mars and thought he could utilize a similar approach. He had been wanting for years to make a follow-up to “Garden State,” but was concerned that financing it through a typical deal would force unwanted changes to the script, cast, and ultimate direction of the film. By using Kickstarter, Braff would be able to retain all creative control.
He too, was successful in reaching and exceeding his $2 million goal (he’s currently at $2.7 million, roughly). His entire page is dedicated to his ideas and goals for the project, and just how using Kickstarter to fund it will help it to be the best it can be.
Of course, there was some backlash from his use of the Kickstarter platform, as many thought, why couldn’t he use his own money? He’s a rich movie star, afterall. To this he said, yes, he has been a successful actor in the business but that doesn’t mean he has $2 million sitting around gathering dust. He recognized that, if his fans didn’t care enough to fund the project, it wasn’t worth making anyway.
So now, enter Melissa Joan Hart aka Sabrina aka Clarissa Explains It All aka a washed-up has-been (no offense). In an article I read on Mashable, I discovered that she too, had tried to hop on the Kickstarter bandwagon. But boy, did she fail. Basically, the article mentions how she was neither famous enough nor passionate enough about the project for there to be any chance of it succeeding. She gained only $51,605 from just 315 backers for her project entitled “Darci’s Walk of Shame.” awkwarrrrrrd.
This fact leads me to believe that Kickstarter might’ve had its 15 minutes of fame. Sure, it will still work for smaller, much more independent and artistic projects, but it will not continue to work for these huge A-list projects any longer. The newness has worn off. Kudos to Kristen Bell and Zach Braff for being sincere enough and fast enough to delve into the uncharted territory, but everyone else, take a hint from our girl MJH.
If you can bear to watch it knowing the project failed, here is MJH explaining it all (get it?!)
Also note how eerily similar the music in that is to the song in this:
I will say though, that a wise ole pal suggested that I use Kickstarter to fund the kickass bar I have designed. So you can look out for that.