Tag Archives: Social Slam

Ultimate Frisbee…What’s That?

About an hour ago I got home from my final Ultimate Frisbee tournament of my college career. We went to Statesboro, GA, where we competed against teams like Georgia, Georgia Tech, Georgia State, and apparently every other college in Georgia. (Why there were no other Tennessee teams in our ‘Sectionals’ tournament is striking me as odd as this moment but I’ll just go with it..) But back to the point. We had a team of 10 make the 7 hour trip, making use of the school’s minivan rental policy. (Side note: I have decided that minivans are, in fact, amazing. Stow-&-Go seating! Smooth ride! So roomy! Now I see why all the cool moms have one.) While we didn’t do as well as we could’ve, it was an incredibly fun tournament. My teammates are my best friends, and the people who probably know me the best at school.

Muh team minus a few

Muh team minus a few

As unknown as the sport is currently, it’s about to become much more widespread. USA Ultimate just reached a deal with ESPN to cover the most important championship tournaments and games. Pretty exciting stuff for the Ultimate world.

For those of you who have no idea what Ultimate Frisbee is, it can kind of be described as a cross between soccer, football, and basketball in terms of rules. Basically you have two endzones that you try to score in and you are not allowed to run with the disc. (I just got really distracted trying to find a decent video on Youtube that could show kind of the basics but they all had horrific soundtracks and weren’t very visually appealing…so just try to picture it.) You have a designated position on the field and different offensive and defensive strategies.

Our team has designated on-field personality traits, too. We have the Positive Pollys, who are just excited to be playing and rarely get frustrated. They increase morale and make it fun for everyone. We also have the strategists, (generally our two captains), who call the plays, the emotional players who get mad at themselves anytime something goes wrong, and finally, we have the vocal players. Who can guess what I fall into?

Positive Polly!

Haaaaaaaaaaaaa jaykay. I am by far the most vocal player on our team. I will call travels and fouls until the cows (see what I did there?) come home and argue pretty much anything called against me that I feel is incorrect. I like to win… “Second is first loser,” amiright?!

Anyway, this post isn’t really social media-related, but it is a glimpse into my “personal brand” which, as I learned at Social Slam is important to define and retain. Mostly, I just want to give a shout-out to my team for putting up with me for 3 years. I’ve loved being El Presidente and can’t wait to see what y’all do next year! I’m officially passing the baton.

Time to hang these puppies up.

Time to hang these puppies up.

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Social Media Mania: The Top 10 Suggestions for Success

This week has been a social media frenzy. First, the 2nd annual UT Social Media Week, an event my classmates and I have spent the entire semester promoting via online outlets, finally came to fruition. Then, yesterday I had the opportunity to attend Social Slam, one of the biggest social media conferences in the nation which took place here in Knoxville. Needless to say, I learned so much that my mind practically went into overload. But am I going to keep all of that knowledge to myself? No! Because I love you guys, I’m going to share the top 5 things I learned at each event in hopes that they will help you at some point (aaaand also so I can have them in writing in case I forget them...).

UTSMW

SMW%20Official%20Logo

Last year was the first year for UTSMW and, while it was successful, it had quite a bit of room for improvements this year. There was a better idea about when and how it should be promoted. As a class, we were divided into 3 teams–one to promote the event via a blog and mobile site, one to promote it via Twitter and Vine, and my group, which selected Facebook and Instagram. We spent the month leading up to the event sharing information, pictures, and updates about what would be going on. We had speakers from all over the country including executives from Nike, Dunkin Donuts, Erwin Penland, The Tombras Group, the Atlanta Falcons, McCormick Spices, SHAPE Magazine, and so many more. It was overwhelming, but every session that I had the chance to attend was enlightening. Here are my 5 main takeaways:

1) Nostalgia=Engagement–You must get your audience to care if you want them to engage with your content.

2) Don’t put ONLY industry-relevant experience on your resume–Experience of all types can help you get a job. If you’ve worked in a restaurant and gained customer service experience, put that! It can set you apart from other applicants who have similar industry experience to you.

3) Snarky is not good for the social space–to which I say, “Whoops.”

4) To connect with your audience, you must be a good storyteller–Kevin Kirksey of Nike said “Great storytellers broaden our minds, engage, provoke, inspire and ulitmately, connect us.”

5) I will never, in my life, win a raffle. I went 0 for like…25 raffles. #HARDLYFE

Social Slam

socialslam

This year was the third annual Social Slam. It is a huuuuuuuuuge conference in Knoxville that attracts the biggest and best social media professionals from all of the world. (Yes, world. I heard speakers from Australia, Ireland, and England, not to mention the ones I didn’t have a chance to hear from. #accents) Anyway, I was fortunate enough to get a ticket, thanks to my teacher and a very kind attendee who had set up a scholarship fund for students like myself to be able to attend. This. Conference. Was. Cray. There were over 500 people there, with rows upon rows of chairs, all with outlets for phone, tablet, and laptop chargers because people were blogging and tweeting away. (Yet again, I lost multiple raffles, but that’s neither here nor there.) But anyway, I tweeted away and met some great people throughout the day. But on to my 5 major nuggets of knowledge:

1) Start. Don’t wait to be perfect–This point is primarily targeted towards blogging. There will never be a “perfect time” or a “perfect post.” You just have to start and grow and evolve with it. It will take time to find your voice.

2) Find a passion–If you’re looking to gain a substantial audience on your blog, don’t have too broad a topic. If you’re all over the place, people will stop coming back.

3) You don’t have to be on every social media network. Just be strong on those you do choose to be on–This goes especially for companies. Rather than dedicating time and effort to continually join the newest platform, ensure that the ones you have have a strong voice and point of view. Instagram may work better for some companies, while Twitter or Pinterest is best for others.

4) Add your personality to your blog–If all you write are dry, informative posts, no one is  going to read them. People want to know that you’re human and that you’re relatable.

5) If you want 100 comments on your blog, you must make 100 comments on others’ blogs–This one seems pretty obvious, but is often ignored. If you prove that you have good, quality thoughts on other blogs, the writer’s will be more inclined to see what you have to say on yours.

So that’s what I’ve got for y’all. #SocialMediaOrBust

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