Tag Archives: Twitter

How “Trainwreck” Was a Trainwreck, But Amy Schumer’s Still Got It

No one cares about my review of comedian Amy Schumer’s big screen debut.

The real reason Schumer deserves our attention right now is due to her immediate reaction and response to the horrific shooting that occurred in a screening of her movie “Trainwreck”. On July 23, about 20 minutes into a showing of the romantic comedy, John Russell Houser opened fire in a Lafayette, LA movie theater, killing two and injuring nine before turning the gun on himself. In response to an open letter written by Sarah Clements, the daughter of a Sandy Hook shooting survivor, Amy Schumer, with a simple tweet, assured everyone that she plans to do more than just offer her condolences. She plans to incite change.

schumer tweet

Today, Schumer joined her cousin, New York Senator Chuck Schumer, in a call to action to change gun control laws. Specifically, she called for the toughening of background checks and the stop of firearm sales to individuals with a violent history or a history of mental illness.

“The critics scoff and say, ‘Well, there’s no way to stop crazy people from doing crazy things,’ but they’re wrong. There is a way to stop them. Preventing dangerous people from getting guns is very possible.”

Senator Schumer then proposed an incentive program that rewards states that submit extensive information to the federal databases that are used to prevent those with a history of violence or mental illness from purchasing guns, while penalizing those states that don’t. Overall, his plan aims, not to put new restrictions on gun purchases, but rather improve the system of background checks one needs to pass to buy a gun.

While it’s impossible to say if Houser selected Schumer’s movie as a target due to its feminist ideals (something he was adamantly against), the choice struck a chord with Amy Schumer. She has never been one to shy away from using her comedy as a means of social commentary about today’s world. I can only hope that she continues to use her platform to help right some of the many wrongs we’re facing these days. Someone’s got to.

Another comedian, Rebel Wilson who is from Australia, summed it up perfectly in a tweet following the shooting:

rebel wilson tweet

Lives were lost in this disgusting act of hatred. The least we can do is hope it was not in vain.

Thoughts and prayers with the families of the victims. Let’s make a change.

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#BostonStrong

On Monday morning, in my social media class, we had a lecture about “Crisis Communications.” On Monday afternoon, the Boston bombing happened.

Talk about eerie timing. I was at work when the actual event occurred, and was therefore able to follow it online in real-time through news outlets and on Twitter. Especially on Twitter. It is insane how much social media has changed the way news is reported. In the days following the bombing when the 2nd suspect was still on the run, people were tweeting pictures from their homes in Watertown like this one:

tweet

Seeing pictures like this on my newsfeed makes everything seem so much more real. I wasn’t just hearing about it from news anchors or newspapers the next day–I was hearing about it from people just like me WHILE it was happening.

Here’s a picture that went viral on Facebook:

bostonbombing

A story about the man in the cowboy hat ran alongside the picture as it made its rounds on Facebook. He had lost two children in recent years and decided to become a peace activist to help spread the word. When the bomb went off, he rushed to the aid of a severely wounded victim (who was running in memory of the kids from Newton, CT) and did everything he could to help. He is a hero.

As horrific as the bombings were, social media allowed people to see the heroes that arose during such a tragic time. It provided an opportunity to come together as a country. It even helped the police to discover the suspects, as people were able to post personal photos online from the event and draw connections using others’ photos to compare.

I’m proud of these heroic people and wish I could thank each and every one of them. In a time when such atrocities can happen, it’s nice to be reminded that there are still genuinely good people out there.

#BostonStrong

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Macklemore: A Game Changer

“That guy that sings ‘Thrift Shop’?”

macklemore

Macklemore, ladies and gents, is on the up and up. He is a rapper that is changing the entire music industry, so get on board now before you have to admit that you were a ‘late adopter’.

But let’s start from the beginning.

In the past few months, Macklemore has seen an insane rise in popularity due to his hit song “Thrift Shop.”

The single has sold more than 5. Million. Copies. That’s a hella-big number. (What’s that even called? Penta-Platinum?) It has also allowed Macklemore to break a huge record. Two days ago it hit its 12th week as the #1 single on the Billboard Hot 100 Hip Hop/R&B chart. According to the Billboard website:

“DJ Khaled’s “I’m On One,” featuring Drake, Rick Ross and Lil Wayne, previously held the record with 11 weeks in 2011 and is the only other rap song to post double-digit weeks at the top.”

“But,” you ask, “is he just going to be a one-hit-wonder?”

No. No. No.

He and his creative partner, Ryan Lewis, released an entire album entitled “The Heist” that has hit after hit. (Listen to it in its entirety here. It’s worth it.) The majority of the songs have much more poignant themes, ranging from Macklemore’s recovery from addiction (to ‘Lean’ or ‘Sizzurp’ as some people Lil’ Wayne call it), homophobia and gay rights, gang violence, as well as other controversial topics. His voice is strong and his lyrics stronger.

And what’s even more incredible, they released this album sans a record label. Why? They wanted to be able to retain complete creative control which they found to be in question every time they met with a recording company. It’s not that record labels didn’t want them, they very much did, it’s that they knew they could do it on their own.

In a world where artists (or really anyone who wants to) can promote their work using social media (even Myspace is making a  comeback), will the need for professional record labels with marketing teams continue to be necessary? Highly doubtful. The music industry is going to need an overhaul to keep up. It has been far too slow in making adjustments to mp3s, iTunes, etc. and is suffering greatly because of it.

Maybe Macklemore is the exception to the rule, but regardless, he’s the man.

And he tweets funny things like this:

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The Real World: Knoxville

“This is the true story of 8 friends who chose to live in a house together…”

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I started this post several weeks ago and then realized that, besides the fact that I live with 7 roommates, our lives are not at all like The Real World. Luckily, I was able to unearth it from the depths of my “drafts that sucked so bad I couldn’t publish them” because……

This weekend MTV is having a #RetroMTV weekend, showing episodes from old seasons of The Real World including New York, San Francisco, and Las Vegas. (Currently watching San Francisco, which was the show’s third season.) All of this is to promote the new season that premieres on Wednesday at 10pm.

The three seasons they picked to show are the more “groundbreaking” seasons. New York, which aired in 1992, was the first season, and therefore an entirely unknown experience to the creators, castmates, and viewers.

New York: Home of the Turtleneck

New York: Home of the Turtleneck

There were fights about race, domestic violence, and drug abuse. All of the cast members had goals and dreams that brought them to the city. One was an aspiring dancer, another an up-and-coming hip hop artist, and another still, a(n actual working) model.

San Francisco, airing in 1994, was the first season to experience a roommate eviction. Puck, the bad-boy SanFran native, was gross, un-friendly, and didn’t seem to care if his roommates loved or hated him. After the infamous “peanut butter incident,” the roommates decided that he simply was more trouble than he was worth and kicked him out.

realworldsanfran

This season was also largely based around roommate Pedro Zamora and his fight with AIDS, which ended the day after the final episode of the season aired. His two best friends on the show, Judd and Pam, later married and continue to spread his message to this day.

Then you’ve got Las Vegas.

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Airing in 2002-2003, this was the season that changed the definition of The Real World. No longer was the show about real issues and real 20-somethings trying to figure out careers and relationships, it was now simply about sex and partying. This is the business model that stuck. Since Las Vegas, every season has provided its cast members with a 3-month long party before they have to join the actual real world (oh, the irony).

The new season that MTV is promoting right now is The Real World:Portland and is the franchise’s 28th.

realworldportland

The number of roommates is now eight, but everything else is pretty much interchangeable with the more recent seasons. No longer are cast mates memorable and dynamic. Commercials spots for the new season that I’ve seen in the few minutes I’ve been watching SanFran include: a cast mate who always takes his pants off, another who smashes everything in the kitchen in a drunken stupor, and an entire spot dedicated to a dog that poops in the confessional room. They’re calling it “the realest season you’ve ever seen.” So, needless to say, I’m happy to be a member of this demographic. We’ve really evolved since the days of Umbros, Enya, and beepers (all of which have made an appearance in the episode I’m currently watching…SCORE.)

Maybe someday the show will get back to its slightly deeper roots (yeah, right..) but until then, it’s fun to take a look back at the visual history. With the constant Twitter stream at the bottom of the screen, it’s interesting to see what others think about these older seasons. At least cameras and fashion trends have come a long way since then…?

Anyway, cheers, I’m off to set up a season pass on my DVR and apply for the next season!

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My Life: A Movie (but not a Lifetime movie)

Last night I was talking to a friend about who we thought would play us if (and when) we become famous. I told her I needed to think about it, as it’s a serious choice that one can’t take lightly. I’ve decided to look into it in the most scientific way possible, and therefore I am going to complete a March Madness-type bracket to decide. Today is March 3rd afterall.

Of course, there are the obvious choices like Blake Lively for my looks or Selena Gomez for my girl-next-door charm, but I want to dig deeper.

After some thorough research, I’ve compiled my bracket. Here it is, Sweet 16 style.

sweet 16

First up we’ve got:

The “Z” Girls- Zosia Mamet  (1) vs. Zooey Deschanel (7)

I have gone from hating Zooey (circa 500 Days of Summer–how could you hurt JGL?!) to loving her on New Girl. Her character is awkward but loveable. Then we’ve got Zosia of GIRLS fame. Not only have I been told numerous times that I look exactly like her, but her character, Shoshanna, IS me. She talks in abbrevs, wears snuggies, and her favorite show is Baggage on GSN. Enough said. Landslide victory. I could never allow someone who is referred to as “adorkable” to play me in a movie. Pshhhh.

Winner- Zosia Mamet

The “Unlikeables”- Aimee Teegarden (12) vs. Lucy Hale (8)

Both of these girls play extremely unlikeable characters on their given tv shows (Friday Night Lights and Pretty Little Liars, respectively). However, both are around my age and well, one of them has my name. I’m going to have to go with Lucy Hale for that reason alone.

Winner- Lucy Hale

“Whatever Happened To…”-Amanda Bynes (11) vs. Ellen Page (6)

First up, we’ve got Amanda Bynes. Back in the day, she was my favorite. She was on All That, playing a prissy, sarcastic girl that gave terrible advice (“Ask Ashley”), then she starred in movies like She’s the Man (a classic) and Easy A. She’s never been afraid to look goofy and will do anything for a laugh. However, she has gone a little craycray of late as demonstrated by her Instagram. Then we’ve got Ellen Page. I loved her in Juno back when it first came out. I was in love with Michael Cera from Arrested Development and thought that the movie could do no wrong. Ellen (Juno) was just a saracastic girl who didn’t care what anyone thought of her. And she had an awesome hamburger phone! Well…I rewatched that movie recently and it was painful. I couldn’t even finish it. So, in an upset, Amanda Bynes comes out with the win. I’m rooting for her to get back on track.

Winner- Amanda Bynes

The “A” Team- Amber Tamblyn (5) vs. Anna Kendrick (2)

While I never saw Sisterhood of the Traveling Pants, I’ve been told that I would be the Amber Tamblyn character. I think I should be slightly offended by this because I’m pretty sure she’s just depressed and lonely for the entire summer while everyone else is off having fun in other places, but, like I said, I haven’t actually seen it so I’ll withold judgement. Amber is also married to Tobias Funke. So I could probably swing a guest spot on Arrested Development if she played me in my movie. So that’s a plus. Then we have Anna Kendrick who was unceremoniously thrown into this group to which she doesn’t belong. She is awesome in every movie I’ve seen her in. And she’s funny on Twitter. So she wins.

Winner: Anna Kendrick

Trilogy-ers(?)- Jennifer Lawrence (1) vs. Kristen Stewart (4)

Jennifer Lawrence is it. She just won an Oscar at 22, she was considered “Best Dressed” all throughout awards season, and she fell on her way up the stairs to receive her Oscar. Everyone loves her because she is a little awkward but she owns it. (If you haven’t seen her interview after she won the Oscar, watch it here. It’s hilarious.) If I could pick a best friend, it would totes be her. Then we’ve got Kristen Stewart. Also extremely awkward, but in a vastly different way. (Why was she all bruised and hobbly at the Oscars…?) I’m all down for not brushing my hair all the time but I mean, come on girl, once in a while. She better represents my unlikeable side though. Jennifer Lawrence doesn’t have an unlikeable side. However, never in the world will Kristen Stewart beat out Jennifer Lawrence at anything.

Winner: Jennifer Lawrence.

The Emmas- Emma Stone (1) vs. Emma Watson (9)

Well I’m not British and if anyone saw The Perks of Being A Wallflower, we know Emma Watson can’t do an American accent. So…

Winner: Emma Stone

The New Yorkers- Lena Dunham (2) vs. Leighton Meester (6)

If you know me or have read any of my previous posts, you know that Lena is my hero. She is smart, funny, and fearless. And both she and I only seem to Instagram pictures of our dogs. Leighton is cool too though, and I just recently rewatched the entire Gossip Girl series. (The series finale cannot be forgiven. But “I am Chuck Bass.” That is all.) Leighton played Blair who, was seemingly the biggest bi-atch on campus, but really she was just fiercely loyal to her friends. I can stand behind that. Toss-up.

Winner: Lena Dunham

Opposites- Emma Roberts (599) vs. Aubrey Plaza (1)

This doesn’t even deserve commentary.

Winner: Aubrey Plaza

So now we move on to the Elite 8!

elite 8

Zosia Mamet (1) vs. Lucy Hale (8)

No Cinderella story here, folks.

Winner: Zosia Mamet

Amanda Bynes (11) vs. Anna Kendrick (2)

Sorry, Amanda. I can’t afford to take a risk on your Lindsay Lohan ways.

Winner: Anna Kendrick

Jennifer Lawrence (1) vs. Emma Stone (1)

As much as I want to pick Jennifer Lawrence, I know that Emma Stone is the right choice. Easy A is my jam, Emma kind of has a lisp, and once when I was 16 I convinced myself that I had a lisp for an entire summer.

Winner: Emma Stone

Lena Dunham (2) vs. Aubrey Plaza (1)

This. is. me.

Also, Aubrey Plaza gives THE most awkward interviews ever

(see previous posts for comparison..)

Winner: Aubrey Plaza

On to the Final 4:

Final 4

Zosia Mamet (1) vs. Anna Kendrick (2)

These two are lesser-knowns in my repertoire, so this is a tough one. Zosia and I have both been through an unfortunate blonde phase and it would appear that she loves to wear jumpsuits which I am also a fan of. I think I’m going to have to go Anna Kendrick though. She has a little more snark.

Emma Stone (1) vs. Aubrey Plaza (1)

It’s Emma’s awkward goofiness vs. Aubrey’s sarcasm. It’s a tough choice, ladies and gents. I’m going to have to go with Emma on this one. She can be sarcastic too, plus she’s dating Spiderman.

Winner: Emma Stone

CHAMPIONSHIP

championship

Anna Kendrick (2) vs. Emma Stone (1)

It’s come down to one final, epic battle. Will it be Anna Kendrick, the sarcastic, Taco Bell-loving gal or Emma Stone, the goofy but loveable A-lister? I think there is only one option here. With a final buzzer-beating shot, Anna Kendrick comes through with the SWISHHHHHHHH.

Winner: Anna Kendrick

So now, if you’ve actually made it to the end of this, here’s the question. Who would play you in a movie?

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And The Oscar Goes To…OREO

The executives at Oreo need to be given a raise. Or at least a pat on the back. They have managed to take advantage of every widely watched program on tv in the last few months. First, there was the Super Bowl blackout. Oreo had executives watching the game with members of the advertising team which allowed them to put out this viral Twitter ad immediately after the blackout occurred:

Oreo-Super-Bowl-tweet-jpg

And how much did this cost? Well, quiiiiiiiiite a bit less than those $3.8 million commercial spots. Enter: piggybackers galore. Walgreens and Tide, along with numerous other brands attempted to copy what Oreo had already done on Twitter with tweets like “We can’t get your #blackout, but we can get your stains out. #Superbowl #TidePower.” Still though, they couldn’t top Oreo. Too little, too late.

tide

Now, flashforward to the Oscars last weekend. (I realize I’m a little late–I was going to “live-blog” them but they were too boring and I was watching with people. The only notes I took were “8:37 pm- Channing Tatum and Charlize Theron dancing………….” and “9:23 pm- James Bond video-WHY SO LONG?!” but I think that about covers the gist of the broadcast..) Oreo knew that they had “won” the Super Bowl, and utilized a similar strategy for the Oscars. Throughout the show they tweeted references to James Bond, Wreck-It-Ralph, and even The Walking Dead for those who weren’t watching the Oscars. Here’s an example of what they were tweeting (click here for the motion pic):

oreo tweet

The Oreo brand is gaining followers galore on social media, more copycats than it can count, and publicity for days for next to no cost. That’s called revolutionizing the game. That’s why Oreo will be around for a long time. And that’s why I will look to Oreo first to see what the big trends are.

Now I’m off to eat some Oreos. Yummmm.

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A Kase Study on the Kardashians

Let’s talk Kardashians for a moment.

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We’v’e got Kim, Kourtney, Khloe, Kris, Kendall, Kylie, and….Rob (obvi not pictured). Why they couldn’t come up with another “K” name is beyond me, but just go with it. So this family shot to fame a few years ago because of Kim, and has grown into a monstrosity of an empire that practically runs the E! network (which, in turn, runs my life). They have numerous shows, beginning with “Keeping Up With The Kardashians”, followed by “Kourtney and Kim Take Miami”, “Kourtney and Kim Take New York”, “Khloe and Lamar”, and I’m sure there is probably a one in the works called “Kim and Kanye Take The World”, but we’ll just have to wait and see.

LOL we make so much $$$$$$!

LOL we make so much $$$$$$!

Everyone is always hating on Kim for getting famous basically for having a big butt and making a sex tape. While I can understand that, I also find it insanely impressive that she got famous from that. I mean, if I could market my average and unimportant traits to such an extent that I could make millions of dollars for doing absolutely nothing, I would.

While Kim got famous first, the others are certainly not just riding her coattails. Khloe has multiple perfumes, Kourtney runs every aspect of their DASH stores, the three of them have worked on a fashion line for Sears, and well, Rob has a sock line..Plus we’ve already established that he’s the outlier in this qualitative data anyway.

Kris, the momager, can market her kids until the cows come home. They are paid thousands of dollars to attend parties and just sit in the VIP section. Now that is when you know you’ve made it.

All of the Kardashians are extremely connected on social media. Kim was the first celebrity to get paid to tweet about a product. KIM KARDASHIAN. Not, say, Brad Pitt or the like. The others all have hundreds of thousands of followers. (I just double checked. They all have MILLIONS of followers. WHEN DID THAT HAPPEN?!) Khloe is well-known for being extremely involved with her fans on Twitter, and Kourtney was able to sell her baby pictures for an offensive amount of money. Also, her son Mason who is like 3 makes $3000 an episode on the laundry list of tv shows they have.

imagesCAFNA8HW

Their social media savvy has allowed them to become more than just D-list celebrities. They managed to extend their 15 minutes of fame to a lifetime. Kim was the most Googled celebrity in both 2010 and 2012 and there are no signs of slowing down anytime soon.

So I say, Kongrats Karshashians, you’ve truly done what no one before you has ever done. Way to use social media to build a career that no one ever expected would last.

Here’s a lolz-worthy picture from the day Kim announced her prengancy. I seem to have a Beyonce thing going on this blog so I felt it important to continue it.

kim

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How Facebook Changed Everything

Facebook turned nine yesterday.

WHAAAAAA?!

Let’s rewind.

Nine years ago, I was 13. Not my prime. (I would add a picture of my 13 year old self but I don’t want anyone’s eyes to burn out.) I was still dancing (standing in the corner) to “Yeah!” by Usher at the middle school dances and “The Reason” by Hoobastank was the #1 song of the year. HOOBASTANK. My, how we’ve evolved since then. (Here’s a list of the other top songs that year–it’s quite the compilation.)

At the time Facebook was started, it was only available to college students. I remember my brother, a college freshman at the time, talking about it and how weird it was that someone from his elementary school classmates had added him. I, being the trendsetter (follower) that I was then, of course had a Myspace, but I just wasn’t really that into it. I mean I was only on like 2 people’s top 8. (Well look at me now, world! I’m an almost-college grad with no job lined up! In your FACE haters!)

Flashforward a year, and Facebook was introduced to high schoolers– a crew to which I could now call my own. Freshman year, braces off, and a new lease on life (or at least a new haircut). At my school, everyone was required to have a laptop, as we were a very technologically driven school. (Thank goodness for that, because I don’t know how I would’ve gotten my Zac Efron-circa-“High School Musical” fix otherwise…) Anyway, Facebook caught on like wildfire, and I had to join in on the fun because well, everyone else was doing it! Obvi.

This was my very first profile picture:

album-beautiful-soul

Me and my two best friends had a sleepover that first weekend that Facebook was introduced and spent literally the entire night adding friends from school and boys we thought were cute but who we would never talk to IRL. Because no, that wasn’t creepy at all. At that time, you had to go much further out of your way to stalk people too. UGH. Facebook opened right into your own profile. There was no newsfeed (a stalker’s dream).

A lot has changed since then. Facebook itself has changed numerous times, always to initial cries of protest, followed by slow acceptance and integration. There was the intoduction of the newsfeed, the timeline, targeted ads on the sides and later, within the newsfeed, and the most recent update, the graph search. I have also changed a bit since then. I no longer friend randos, (because that is scary–hello, “Catfish“), and I no longer love Jesse McCartney. Whatever happened to him anyway?

Regardless…

Facebook has paved the way for every other social media site that is popular today. Granted, others existed before, but they were nowhere near as popular and over-arching as Facebook has been since day one. According to an article on the Huffington Post, Mark Zuckerberg, at one point early on, considered adding a feature that would allow users to upload a resume so that companies could search for Harvard grads to fill positions. A LinkedIn before LinkedIn, we’ll say.

Personally, I’m glad Zuckerberg stuck to the more social side. It has allowed for the Advertising field to revolutionalize. This past weekend, there were more than 52 million social media mentions about the Super Bowl, and the majority of the commercials had some sort of social media call-to-action (primarily Twitter hashtags, but even a mention for Instagram!)

Everything we do has been affected by Facebook. We interact with people differently, we do our jobs differently, hey, we even search for jobs differently. Our lives are driven by the Internet. We have an infinite amount of information at our fingertips and we are using it to change the world.

I’m amazed that what was once just a silly pastime is now something that I’m looking to carry into my professional life. Advertising is an ever-changing field that I am ecstatic to be a part of. Who else can say that when they graduate, they will be able to get paid to work with social media?

Well the reason is you, Facebook. The reason is you.

Happy birthday.

facebook-birthday-1

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Don’t Mess with the BOHAN

On Monday, Caroline Pekarsky, a recent UTK Ad alum, came to speak to our Social Media class about blogging specifically, and life after graduation more generally. She works Engagement for an Advertising firm in Nashville called BOHAN that has accounts ranging from the Music City Music Council to Pidgeon Forge.

BOHAN is a smaller firm that focuses on diversity and individuality. Oh, and they’re also located right across from the trailers used when filming the tv show Nashville! (Connie Britton is brilliant, though she will always remain Tammy Taylor of “Friday Night Lights” to me. Sidenote–I’m sure I’ll get to my obsession with FNL at some point this semester so, you’ve been warned).

Being able to talk to someone who has so recently graduated and entered the working world was exciting and interesting, especially since I’m about to venture into that Unknown myself. My plan has been to move to Nashville because, as much as I love Chattanooga and everything it has to offer, I want to try somewhere new and exciting so that I can challenge myself (but not so much that I’m going to move to some crazy other region where I don’t know anyone! Are you crazy?! Baby steps.)

Anyway…

A few things I learned from Caroline’s talk include:

1) Apply for jobs early–like I should’ve started yesterday…(Next weekend is going to be dedicated to that, I swear.)

2) Apply a lot of places.

3) Don’t be suprised when you never hear back from the majority of the places you’ve applied besides the obligatory, “We received your resume and will be in touch if anything opens up.” Yeah, sure you will..

4) Having a solid grasp on social media is what can set you apart from other applicants.

5) Using strategic #hashtags, links, categories, etc. will help immensely in increasing your influence and visibility online.

6) TITLES, TITLES, TITLES! I will say, my last post got a lot of traffic. Now, whether or not that was the traffic I was intending…

and my personal favorite piece of advice:

7) Never be afraid to be a FANBOY on Twitter. –Therefore, I am going to dedicate this semester to getting Lena Dunham to a) follow me back (whaaa? That’ll never happen!) b) reply to a tweet (slightly more achievable) or c) retweet me (laaaame but it’ll do). I will keep you, my legions of readers, updated as the saga continues. Wish me luck.

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GIRLS Gone Wild

Lena Dunham is my hero.

At age 26, she has written, directed, and starred in her own award-winning film, Tiny Furniture, that garnered extensive critical acclaim, she has earned herself a $3.5 million book deal with Random House, squared off with Howard Stern, and oh, she created a little show called GIRLS.

For those of you that have been living under a rock, GIRLS is a show about four friends living in New York City after college graduation, trying to figure out how to transition into the “real” world of work and relationships. The show is so painfully realistic that it is often times awkward and cringe-worthy. (I mean that in the best way possible). Nearly everyone can relate to one character or another, (I am personally a Shoshanna. Represent!), which leaves him or her ready for more after each 30-minute episode.

One reason I think Lena has been so successful, is her strong social media presence. She is prominent on Twitter and Instagram and, rather than constantly plugging her show or other business ventures, she acts like a true peer. She is extremely relatable and it translates to the show. HBO has even followed suit and created hashtags like #MistakesGIRLSmake and #ResolutionsGIRLSbreak to get conversations started on Twitter. To be successful today, it is important to know how to connect with your consumer/viewer/target, and right now, social media is the tool that can do that.

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Season 2 of GIRLS premiered this past Sunday on HBO to strong ratings. At the same time, Lena was at the Golden Globes winning 2 awards for “Best Actress in a Comedy Series” and “Best Comedy Series.” Not too shabby.

lena

 

Way to go, Lena! Two Golden Globes AND my first blog post!

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